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Multi Family OfficeDoes not invest directly in companiesLAST VERIFIED Oct 2026 · 4 SOURCES

Independent Bogotá firm founded 1997 offering investment banking (M&A, financing) and advisory multi-family-office services to Colombian families.

Identity

HEADQUARTERS
Bogotá, Colombia
FOUNDED
1997

Investment approach

GEOGRAPHY
Colombia

Overview

Génesis is an independent Colombian firm founded in Bogotá in 1997 that provides investment banking and multi-family-office services. Its family-office service covers financial and succession planning, family governance, investment analysis, administration of family holding vehicles, accounting and tax planning. The firm states that it does not provide financial or securities intermediation and is not supervised by the Superintendencia Financiera de Colombia. It is a member of the Pandion Partners M&A alliance.

Investment thesis

Advises families on the integral management of their wealth with the aim of preserving and, where possible, growing it and preparing its transfer to the next generations.

People

  • Juan Pablo Ortiz Salom
    Socio Director (managing partner) · source
  • Juan Diego Alzate
    Partner, Investment Banking · source
  • Juliana Figueroa
    Partner, Family Office · source
  • Daniel Gámez
    Partner, Strategy and Technology · source
  • Louis F. Kleyn
    Senior Advisor · source
  • Catalina Jiménez
    Associate Director · source
  • Oscar Sánchez
    Accounting and Tax Director · source

Frequently asked questions

Génesis is a multi family office based in Bogotá, Colombia, founded in 1997.

Génesis invests not directly in companies. Capital origin: client families' capital.

Key people at Génesis include Juan Pablo Ortiz Salom (Socio Director (managing partner)), Juliana Figueroa (Partner, Family Office), Juan Diego Alzate (Partner, Investment Banking) and Daniel Gámez (Partner, Strategy and Technology).