Haflo
London-based multi-generational family office with Swedish roots investing in shipping, Norwegian property and hotels, early-stage venture and alternative assets.
USEFUL FOR Fund managers raising capital · Founders · Co-investors
Family & background
- HEADQUARTERS
- London, United Kingdom
- OFFICES
- Stockholm, Sweden · Miami, US
- FOUNDED
- 2006
- OUTSIDE CAPITAL
- No — own capital only
Investment approach
- GEOGRAPHY
- EuropeNorth America
- STAGES
- Pre-SeedSeedSeries A
- ROUTES
- Companies (own capital) · Funds (as LP)
- STRATEGIES
- Direct investmentsVenture capitalReal estatePrivate credit
Overview
Haflo describes itself as a multi-asset, multi-generational family office headquartered in London with roots in Stockholm, and offices in London, Stockholm and Miami. It invests permanent family capital in direct vessel ownership and maritime assets, Norwegian property and hotels plus select real estate in London and core European markets, and early-stage companies from pre-seed to Series A, directly and alongside specialist funds. It also takes opportunistic positions in private credit, secondaries, natural resources and special situations across the Nordics, the UK, Europe and the US.
Investment thesis
Long-term, permanent family capital across shipping (holding vessels through the cycle), income-producing and repositionable property and hotels, pre-seed to Series A venture, and opportunistic alternatives held for as long as the thesis holds.
People
Frequently asked questions
Haflo is a single family office based in London, the United Kingdom, founded in 2006.
Haflo invests directly and through funds. Capital origin: one family's own capital. Stated strategies include direct investments, venture capital, real estate and private credit.
Haflo invests at Pre-Seed, Seed and Series A stages in Real Estate & PropTech and Industrial & Manufacturing.
Key people at Haflo include Julie Hauge (Chairman of the Board), Martin Hauge (Chief Executive Officer & Board Member), Rebecca Holbeck (Chief Investment Officer) and Paola Hellmalm (Chief Financial Officer).
No. Haflo invests its own capital and does not raise money from outside investors.