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Family HoldingAllocates capital directlyActive · deal in last 18 monthsLAST VERIFIED Oct 2026 · 4 SOURCES

LIR

Also known as LIR S.r.l., Lir Srl

Montebelluna investment holding owned by Mario and Enrico Moretti Polegato; controls Geox, owns Diadora and the real-estate group Domicapital.

USEFUL FOR Co-investors

Investment holding of the Moretti Polegato family (Montebelluna), controlling shareholder of Geox. Not other companies named Lir.

Family & background

FAMILY
Moretti Polegato
WEALTH ORIGIN
Footwear (Geox)
HEADQUARTERS
Montebelluna, Italy
OUTSIDE CAPITAL
No — own capital only

Investment approach

ROUTES
Direct investments

Overview

LIR S.r.l., registered in Montebelluna (Treviso), is described in Geox's regulated reports as an investment holding company wholly owned by Mario Moretti Polegato (85%) and Enrico Moretti Polegato (15%), and as the controlling shareholder of Geox S.p.A. (71.10% at 30 June 2022). Per il Nord Est (July 2022), the family holding also owns all of Diadora and the real-estate group Domicapital, had about €250M of real-estate investments including hospitality in Jesolo, and was studying hospitality, fintech and energy-transition deals.

Holdings & investments (3)

  • GeoxNOTABLE
    Consumer & E-commerce
  • DiadoraNOTABLE
    Consumer & E-commerce
  • Domicapital
    Real Estate & PropTech

People

  • Alessandro Frigerio
    General Manager (as of July 2022) · source

Classification

Family Holding. A family's holding company that owns stakes in several separate businesses or invests beyond its own group, without calling itself a family office. How family capital is classified →

FAQ

LIR is a family holding based in Montebelluna, Italy.

LIR invests on behalf of the Moretti Polegato family (Footwear (Geox)).

LIR invests directly in companies.

LIR invests in Consumer & E-commerce and Real Estate & PropTech.

Key people at LIR include Alessandro Frigerio (General Manager (as of July 2022)).

LIR's holdings and investments include Geox, Diadora and Domicapital.

The most recent publicly reported investment by LIR is Geox (Follow-on in controlled company (not a new stake): LIR, 71% shareholder, advanced €30M (€21M pro-rata share plus €9M backstop) of Geox's first-tranche rights issue, fully subscribed June 2025), announced in Jun 2025.

No. LIR invests its own capital and does not raise money from outside investors.