Salomon 1965
Also known as Salomon SA Riera S.L.
Barcelona and Luxembourg investment vehicle of the Serra Moreno brothers: real estate, private equity in hospitality and restaurants, early-stage VC and financial assets.
USEFUL FOR Business owners seeking a long-term partner · Co-investors
Family & background
- FAMILY
- Serra Moreno (Harry and Toni Serra)
- HEADQUARTERS
- Barcelona, Spain
- OUTSIDE CAPITAL
- No — own capital only
Investment approach
- GEOGRAPHY
- SpainEurope
- ROUTES
- Companies (own capital)
- STRATEGIES
- Real estatePrivate equityVenture capitalPublic equitiesDirect investments
Overview
Salomon 1965 is a family investment vehicle run from Barcelona and Luxembourg that manages family capital in real estate, financial assets, services and venture capital. Its private equity investments are mainly in hospitality, restaurants and urban consumer brands, including the hotel manager By Salomon Hospitality, Grupo Isabella’s, CrepNova and GoodNews. It also invests in early-stage companies and manages long-only, value-biased portfolios of listed assets and third-party funds. It is led by brothers Harry Serra (CEO and co-founder) and Toni Serra.
Investment thesis
Real estate: assets with improvement potential, through acquisition and repositioning, with an exit or rental strategy set from the start. Private equity: operating companies with proven, scalable business models, mainly in hospitality, restaurants and consumer. Venture capital: early-stage companies with differentiated value propositions and teams able to execute. Financial assets: long-only, value-biased portfolios and selected managers and funds.
Holdings & investments (4)
- By Salomon HospitalityNOTABLEReal Estate & PropTech
- Consumer & E-commerce
- Consumer & E-commerce
- Consumer & E-commerce
People
Frequently asked questions
Salomon 1965 is a single family office based in Barcelona, Spain.
Salomon 1965 invests on behalf of the Serra Moreno (Harry and Toni Serra) family.
Salomon 1965 invests its own capital into companies. Its stated asset mix includes real estate, private equity, venture capital, public equities and direct investments.
Salomon 1965 invests in Consumer & E-commerce and Real Estate & PropTech.
Key people at Salomon 1965 include Harry Serra Moreno (CEO and co-founder) and Toni Serra Moreno (Co-leader).
Salomon 1965's holdings and investments include By Salomon Hospitality, Grupo Isabella’s, CrepNova and GoodNews.
The most recent publicly reported investment by Salomon 1965 is By Salomon Hospitality (portfolio hotel manager): 2024 hotel deals in Barcelona, Sitges, Valencia, Granada, Porto, Lisbon and Budapest (Year summary, not a single transaction: €40M committed across several 2024 operations (announced 30 Dec 2024)), announced in Dec 2024.
No. Salomon 1965 invests its own capital and does not raise money from outside investors.