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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 2 SOURCES

Sassoon Investment Corporation

Sassoon Investment Corporation (SassCorp) is the Sassoon family's private investment vehicle, with offices in Singapore and Los Angeles, investing in Israel, Southeast Asia and the US.

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Family & background

FAMILY
Sassoon
WEALTH ORIGIN
Retail and food & beverage (The Coffee Bean & Tea Leaf, divested 2019)
HEADQUARTERS
Singapore, Singapore
OFFICES
Los Angeles, United States
FOUNDED
2016

Investment approach

GEOGRAPHY
IsraelUnited StatesAsia-Pacific
ROUTES
Companies (own capital)

Overview

Sassoon Investment Corporation (SassCorp) is described in Victor Sassoon's Genesis Alternative Ventures advisory-board biography as the Sassoon family's private investment vehicle, with offices in Los Angeles and Singapore, investing across sectors in Israel, Southeast Asia and the US. Victor Sassoon is its chairman; the same biography says the family brought The Coffee Bean & Tea Leaf to Southeast Asia, acquired its Los Angeles parent in 1998 and divested the business in 2019. In April 2022 SassCorp took part in the equity round of Indonesian food-tech company Hangry.

Holdings & investments (1)

  • Hangry
    Food & Agriculture · since 2022

People

  • Victor Sassoon
    Chairman · source
  • Sunny Sassoon
    Director · source
  • Michelle Sassoon
    Director and COO · source
  • Mel Elias
    Director · source

Frequently asked questions

Sassoon Investment Corporation is a single family office based in Singapore, Singapore, founded in 2016.

Sassoon Investment Corporation invests on behalf of the Sassoon family (Retail and food & beverage (The Coffee Bean & Tea Leaf, divested 2019)).

Sassoon Investment Corporation invests its own capital into companies.

Sassoon Investment Corporation invests in Real Estate & PropTech.

Key people at Sassoon Investment Corporation include Victor Sassoon (Chairman), Sunny Sassoon (Director), Michelle Sassoon (Director and COO) and Mel Elias (Director).

Sassoon Investment Corporation's holdings and investments include Hangry.

The most recent publicly reported investment by Sassoon Investment Corporation is Hangry (Equity round (led by Journey Capital Partners)), announced in Apr 2022.