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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 2 SOURCES

Sayano Family Office

Owner-operated single family office in Zug founded in 2017; besides asset management it pursues private equity, real estate and fintech opportunities across sectors and countries.

USEFUL FOR Business owners seeking a long-term partner · Co-investors

Family & background

FAMILY
Ketterer
HEADQUARTERS
Zug, Switzerland
FOUNDED
2017

Investment approach

GEOGRAPHY
Global
ROUTES
Companies (own capital)
STRATEGIES
Private equityReal estate

Overview

Sayano Family Office AG is an owner-operated, independent Swiss single family office in Zug, founded in 2017. Its team comes from real estate and finance and works with the founding family and the management of its holdings. Besides classic asset management, it focuses on private equity, real estate and fintech opportunities across industries and countries.

Investment thesis

Classic asset management plus cross-industry, cross-border private equity, real estate and fintech opportunities, aimed at sustained long-term value growth with the founding family.

People

  • Norbert Ketterer
    Founder and Principal · source
  • Jan Hendrik Hedding
    COO · source
  • Reto Frei
    Director · source

Frequently asked questions

Sayano Family Office is a single family office based in Zug, Switzerland, founded in 2017.

Sayano Family Office invests on behalf of the Ketterer family.

Sayano Family Office invests its own capital into companies. Its stated asset mix includes private equity and real estate.

Sayano Family Office invests in Real Estate & PropTech and Fintech.

Key people at Sayano Family Office include Norbert Ketterer (Founder and Principal), Jan Hendrik Hedding (COO) and Reto Frei (Director).