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Corporate VCPuts its own capital into companiesActive · deal in last 18 monthsLAST VERIFIED Oct 2026 · 7 SOURCES

Decathlon Pulse

Investment, acquisition and startup-studio subsidiary of Decathlon

Also known as DECATHLON PULSE, Decathlon PULSE

Decathlon Group subsidiary (2024, Villeneuve-d’Ascq) that builds, invests in and acquires sports, e-commerce and circular-economy companies; led the first close of OSS Ventures’ new fund.

Investment and startup-studio subsidiary of Decathlon; not Creadev (separate Mulliez family investment company).

HEADQUARTERS
Villeneuve-d'Ascq, France
FOUNDED
2024
AUM
—
OUTSIDE CAPITAL
No — own capital only
TEAM LISTED
1 people

Focus

STAGES
—
SECTORS
Consumer & E-commerceClimate & EnergyIndustrial & ManufacturingMobility & Logistics
ASSET MIX
Venture capitalPrivate equityDirect investments
GEOGRAPHY
Global

Overview

Decathlon Pulse is the Decathlon Group’s global investment team and startup studio, created as a subsidiary in 2024 to build new companies, take stakes in innovative companies and acquire sports brands and retailers. It focuses on expert sports brands, e-commerce pioneers, the circular economy and next-generation sport, and continues the roughly €400 million that Decathlon says it invested in startups and acquisitions from 2018, including majority stakes in Alltricks and Bergfreunde. Recent operations include Rebike Mobility (2024), the lead commitment in OSS Ventures’ new fund (2026) and VoltR, a battery remanufacturer (October 2026).

Investment thesis

Builds, invests in and acquires companies that complement Decathlon’s strategy in four areas: expert sports brands prioritising decarbonisation and circularity; e-commerce players distributing specialist sporting goods; the circular economy (reuse, rental, repair, recycling, recycled and bio-based materials); and next-generation sport technologies. Portfolio companies stay independent, with optional synergies with Decathlon.

PORTFOLIO (14)

  • AlltricksNOTABLE
    Consumer & E-commerce
  • BergfreundeNOTABLE
    Consumer & E-commerce
  • VoltR
    Climate & Energy · since 2026
  • OSS Ventures (fund)
    Industrial & Manufacturing · since 2026
  • Rebike Mobility
    Mobility & Logistics · since 2024
  • Coros
    Consumer & E-commerce
  • Magene
    Consumer & E-commerce
  • Kinomap
    Software & SaaS
  • Footbar
    Consumer & E-commerce
  • Recyc’elit
    Climate & Energy
  • Unmade
    Software & SaaS
  • unspun
    Consumer & E-commerce
  • E2 Drives
    Mobility & Logistics
  • Trainme
    Consumer & E-commerce

People

  • Franck Vigo
    Chief Executive (Directeur général at launch); President of Decathlon Pulse SAS per register · source

Links

Frequently asked questions

Decathlon Pulse is a corporate venture arm based in Villeneuve-d'Ascq, France, founded in 2024.

Yes. Decathlon Pulse invests its own capital in private companies. It also commits capital to third-party funds as an LP.

Decathlon Pulse invests in Consumer & E-commerce, Climate & Energy, Industrial & Manufacturing and Mobility & Logistics.

Key people at Decathlon Pulse include Franck Vigo (Chief Executive (Directeur général at launch); President of Decathlon Pulse SAS per register).

Decathlon Pulse's investments include Alltricks, Bergfreunde, VoltR, OSS Ventures (fund), Rebike Mobility, Coros, Magene and Kinomap, among others.

The most recent publicly reported investment by Decathlon Pulse is VoltR, announced in Oct 2026.

Decathlon Pulse states that it accepts submissions through its official contact page.

No. Decathlon Pulse invests its own capital and does not raise money from outside investors.