Aars
Also known as Aars AS
Oslo holding and family office of the Møller family; owns Møller Mobility Group, Møller Eiendom and five Nordic direct investments, with in-house asset management.
USEFUL FOR Business owners seeking a long-term partner · Co-investors
Family & background
- FAMILY
- Møller
- WEALTH ORIGIN
- Car dealership Strømmen Auto founded by Harald Aars Møller in 1936, today Møller Mobility Group (Volkswagen group brands)
- HEADQUARTERS
- Oslo, Norway
- OFFICES
- Oslo
- FOUNDED
- 2014
Investment approach
- GEOGRAPHY
- Europe
- STAGES
- GrowthBuyout
- ROUTES
- Direct investments
- STRATEGIES
- Direct investmentsPrivate equityPublic equities
- TICKET
- From NOK 400M
- LATEST DEAL
- Northcom (Acquisition of 70%) · Apr 2025
Overview
Aars AS has gathered the Møller family's ownership interests since 2014 and calls itself both a family office and an investment company; the third and fourth generations sit in management and on the board. It owns Møller Mobility Group (Volkswagen-group vehicle import and retail) and Møller Eiendom (about 100 properties in Norway, Sweden and the Baltics), plus a direct-investment portfolio of OneCo, Onitio, Function, Alfa Sko and Northcom. An in-house asset management team runs liquidity, global risk and Nordic equity portfolios, about 25% of value-adjusted equity at end-2025. Companies owned by Aars had NOK 58.9 billion in total revenue in 2025 and 8,377 employees.
Investment thesis
Seeks majority or minority stakes, private or listed, in well-managed, profitable Nordic companies headquartered mainly in Norway (also other Nordics and the Baltics), with clear competitive advantages, low volatility, low capital tie-up and long-term growth, and at least NOK 400 million of equity to invest per new platform; avoids overlap in value drivers with Møller Mobility Group and Møller Eiendom.
Holdings & investments (8)
- NorthcomIndustrial & Manufacturing · since 2025 · 70% stake
- Møller Mobility GroupMobility & Logistics
- Møller EiendomReal Estate & PropTech
- OneCoIndustrial & Manufacturing
- OnitioSoftware & SaaS
- FunctionClimate & Energy
- Alfa SkoConsumer & E-commerce
- Aarsverk
People
- Robert A. JensenChief Investment Officer / Head of Investments · source
- Morten ChristensenBuilt and leads the in-house asset management team · source
- Øyvind Schage FørdeOwner and Chairman of the Board · source
- Helge LundBoard Member · source
- Harald MøllerBoard Member · source
- Morten MøllerBoard Member · source
- Anne Catrine MøllerBoard Member · source
Classification
Family Holding. A family's holding company that owns stakes in several separate businesses or invests beyond its own group, without calling itself a family office. How family capital is classified →
FAQ
Aars is a family holding based in Oslo, Norway, founded in 2014.
Aars invests on behalf of the Møller family (Car dealership Strømmen Auto founded by Harald Aars Møller in 1936, today Møller Mobility Group (Volkswagen group brands)).
Aars invests directly in companies. Its stated asset mix includes direct investments, private equity and public equities.
Aars invests at Growth and Buyout stages in Mobility & Logistics, Real Estate & PropTech, Industrial & Manufacturing and Software & SaaS.
Aars's stated ticket size is From NOK 400M.
Key people at Aars include Øyvind Schage Førde (Owner and Chairman of the Board), Robert A. Jensen (Chief Investment Officer / Head of Investments), Helge Lund (Board Member) and Morten Christensen (Built and leads the in-house asset management team).
Aars's holdings and investments include Møller Mobility Group, Møller Eiendom, OneCo, Onitio, Function, Alfa Sko, Northcom and Aarsverk.
The most recent publicly reported investment by Aars is Northcom (Acquisition of 70%), announced in Apr 2025.