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Family HoldingPuts its own capital into companiesLAST VERIFIED Oct 2026 · 1 SOURCES

Adolfsen Group

Also known as Hospitality Invest

Oslo investment group owned by brothers Kristian and Roger Adolfsen; controls companies in care services, kindergartens, hotels and travel, staffing and real estate across the Nordics.

USEFUL FOR Co-investors

Family & background

FAMILY
Adolfsen
WEALTH ORIGIN
Hotel operations, starting with the brothers' first hotel on Andøya in northern Norway
HEADQUARTERS
Oslo, Norway
FOUNDED
1990
OUTSIDE CAPITAL
No — own capital only

Investment approach

SECTORS
Real Estate & PropTechEducationConsumer & E-commerce
GEOGRAPHY
Europe
ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsReal estate
INBOUND
Accepts submissions

Overview

The Adolfsen Group is a group of companies in which Kristian and Roger Adolfsen are shareholders, held through several investment companies, the largest being Hospitality Invest. Rooted in hotel operations, it has expanded into care services (elderly care, patient hotels, child welfare), kindergartens through Norlandia Care Group, staffing and recruitment (Personalhuset, acquired 2014), real estate development and travel (hotels, ski and golf resorts, ferries). Its companies are headquartered in Norway with a Nordic strategy, employ about 30,000 people and generate about NOK 20 billion in revenue. It lists 19 controlling and 9 non-controlling investments.

Investment thesis

Invests at an early stage in companies and markets with restructuring potential or strong underlying growth, often in personnel-heavy sectors linked to its hotel experience, as a long-term strategic owner, frequently in partnership with management, long-term co-investors or sector specialists; Nordic strategy.

Holdings & investments (28)

People

  • Kristoffer Lorck
    CFO, Hospitality Invest AS · source
  • Kristian A. Adolfsen
    Co-owner (shareholder) · source
  • Roger Adolfsen
    Co-owner (shareholder) · source
  • John Ivar Busklein
    Project Director · source
  • Silje Hellestad
    Group Chief Accountant · source

Frequently asked questions

Adolfsen Group is a family holding based in Oslo, Norway, founded in 1990.

Adolfsen Group invests on behalf of the Adolfsen family (Hotel operations, starting with the brothers' first hotel on Andøya in northern Norway).

Adolfsen Group invests its own capital into companies. Its stated asset mix includes direct investments and real estate.

Adolfsen Group invests in Real Estate & PropTech, Education and Consumer & E-commerce.

Key people at Adolfsen Group include Kristian A. Adolfsen (Co-owner (shareholder)), Roger Adolfsen (Co-owner (shareholder)), John Ivar Busklein (Project Director) and Kristoffer Lorck (CFO, Hospitality Invest AS).

Adolfsen Group's holdings and investments include Norlandia Care Group, InterSearch, Agile Gruppen, Up North, Otiga Group, Frösunda, Norlandia Hotel Group and Aberia, among others.

Adolfsen Group states that it accepts submissions.

No. Adolfsen Group invests its own capital and does not raise money from outside investors.