Skip to content
Family HoldingAllocates capital directlyLAST VERIFIED Oct 2026 · 5 SOURCES

Al Bidayer Holding

Sharjah holding company consolidating Sheikh Mohammed Saud Sultan Saqer Alqasimi's investments since 1996: Dunkin' UAE/Kuwait franchise, an ice-cream factory and real estate.

USEFUL FOR Co-investors

Family & background

HEADQUARTERS
Sharjah, United Arab Emirates
FOUNDED
1996

Investment approach

GEOGRAPHY
United Arab EmiratesKuwait
ROUTES
Direct investments
STRATEGIES
Direct investmentsReal estate

Overview

Al Bidayer Holding was founded by Sheikh Mohammed Saud Sultan Saqer Alqasimi to consolidate his investments, which began in 1996 with the Dunkin' franchise in the UAE. Entities under the holding own the Dunkin' franchises in the UAE (from 1997) and Kuwait (from 2006) and a Dubai ice-cream factory (Wonderbee) serving private-label, FMCG and HORECA channels. The founder and his family also own built-up real estate and a land bank, mainly in Sharjah. The holding is headquartered in Sharjah.

Holdings & investments (3)

  • Dunkin' Kuwait
    Consumer & E-commerce · since 2006 · active
  • Dunkin' UAE
    Consumer & E-commerce · since 1997 · active
  • Wonderbee
    Food & Agriculture

People

  • Melhem Hamdan
    Chief Investment Officer / Chief Financial Officer · source
  • Sheikh Mohammed Saud Sultan Saqer Alqasimi
    Founder and Chairman · source
  • Adil Al Zarooni
    CEO · source
  • Sarah Abou Aad
    Legal Counsel · source

Classification

Family Holding. A family's holding company that owns stakes in several separate businesses or invests beyond its own group, without calling itself a family office. How family capital is classified →

FAQ

Al Bidayer Holding is a family holding based in Sharjah, the United Arab Emirates, founded in 1996.

Al Bidayer Holding invests directly in companies. Its stated asset mix includes direct investments and real estate.

Al Bidayer Holding invests in Food & Agriculture, Consumer & E-commerce and Real Estate & PropTech.

Key people at Al Bidayer Holding include Sheikh Mohammed Saud Sultan Saqer Alqasimi (Founder and Chairman), Adil Al Zarooni (CEO), Melhem Hamdan (Chief Investment Officer / Chief Financial Officer) and Sarah Abou Aad (Legal Counsel).

Al Bidayer Holding's holdings and investments include Dunkin' UAE, Dunkin' Kuwait and Wonderbee.