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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 5 SOURCES

Alsara Investment Group

Private investment group founded in 2017 by Rachid Mohamed Rachid; invests in creative-industry and luxury brands across the Middle East, Europe and the US, partly via Bidayat.

USEFUL FOR Co-investors

Family & background

FAMILY
Rachid
HEADQUARTERS
Lugano, Switzerland
OFFICES
Dubai, United Arab Emirates
FOUNDED
2017

Investment approach

SECTORS
Consumer & E-commerceFintechMedia & Entertainment
GEOGRAPHY
Middle EastEuropeNorth America
ROUTES
Companies (own capital)
LATEST DEAL
Azza Fahmy (Strategic investment via Bidayat) · Nov 2022

Overview

Alsara Investment Group was established in 2017 by Egyptian businessman Rachid Mohamed Rachid as a private investment company focused on luxury and well-being. It invests in companies in creative industries across the United States, Europe and the Middle East, with an emphasis on luxury, wellness, design and technology. Its company Bidayat backs regional brands such as Okhtein and, from November 2022, jewellery house Azza Fahmy. The group's website shows no content, and its Swiss entity is registered in Lugano.

Holdings & investments (3)

INVESTMENT ARMS & VEHICLES

  • Bidayat
    Invests in and nurtures creative local and regional brands with the aim of growing them internationally

HOLDINGS & INVESTMENTS · MOST RECENT FIRST

  • Walter Albini (brand IP and archive)
    Consumer & E-commerce · since 2023
  • Azza Fahmy
    Consumer & E-commerce · since 2022
  • Okhtein
    Consumer & E-commerce · since 2021

People

  • Rachid Mohamed Rachid
    Founder and Chairman · source
  • Tommaso Bianchi Fedrigoni
    Managing Director · source
  • Fabrizio Morelli
    Chairman and Director · source

Frequently asked questions

Alsara Investment Group is a single family office based in Lugano, Switzerland, founded in 2017.

Alsara Investment Group invests on behalf of the Rachid family.

Alsara Investment Group invests its own capital into companies.

Alsara Investment Group invests in Consumer & E-commerce, Fintech and Media & Entertainment.

Key people at Alsara Investment Group include Rachid Mohamed Rachid (Founder and Chairman), Tommaso Bianchi Fedrigoni (Managing Director) and Fabrizio Morelli (Chairman and Director).

Alsara Investment Group's holdings and investments include Okhtein, Azza Fahmy and Walter Albini (brand IP and archive).

The most recent publicly reported investment by Alsara Investment Group is Azza Fahmy (Strategic investment via Bidayat), announced in Nov 2022.