Ariete Family Office
Also known as Ariete Sports & Entertainment, Ariete FO
Barcelona family office founded in 2009 by ex-footballer Keko Martínez; plans and manages the wealth of athletes and their families, over €500M for about 200 clients (2026).
Identity
- HEADQUARTERS
- Barcelona, Spain
- FOUNDED
- 2009
- AUM
- €500M (2026)
- OUTSIDE CAPITAL
- Yes — also manages others' money
Investment approach
- SECTORS
- Food & Agriculture
- STRATEGIES
- Real estate
Overview
Ariete Family Office, now trading as Ariete Sports & Entertainment, was founded in Barcelona in 2009 by former footballer Keko Martínez, who chairs it. It advises athletes, especially professional footballers, and people from the arts and business on their family wealth through its own financial-planning method, the Plan Vital Patrimonial. In 2019 it had a team of 20 and more than 100 families advised; in June 2026 it was reported to manage more than €500M for about 200 clients.
People
- Keko MartínezFounder and Chairman · source
Frequently asked questions
Ariete Family Office is a multi family office based in Barcelona, Spain, founded in 2009.
Ariete Family Office does not publicly state whether it puts its own money into companies or invests through funds. Its stated asset mix includes real estate.
Ariete Family Office invests in Food & Agriculture.
Key people at Ariete Family Office include Keko Martínez (Founder and Chairman).
Yes. Ariete Family Office manages capital from outside investors.