Aurum Partners
Also known as Aurum Partners LLC
Menlo Park venture fund of the York family (San Francisco 49ers owners), founded 2014; now also has other strategic LPs. Lists 41 companies incl. Gusto, Carrot, Sokin, Doppel and Figma.
USEFUL FOR Founders · Business owners seeking a long-term partner · Co-investors
Menlo Park venture investor of the York family, owners of the San Francisco 49ers, run by 49ers CIO Brano Perkovich as co-founder and managing partner. Not other investment firms named Aurum (e.g. Aurum Ventures or Aurum Venture Partners).
Family & background
- FAMILY
- York (DeBartolo-York)
- WEALTH ORIGIN
- San Francisco 49ers (NFL franchise, owned through 49ers Enterprises)
- HEADQUARTERS
- Menlo Park, United States
- FOUNDED
- 2014
- OUTSIDE CAPITAL
- Yes — also manages others' money
Investment approach
- STAGES
- SeedSeries ASeries BGrowth
- ROUTES
- Companies (own capital)
- STRATEGIES
- Venture capitalDirect investments
- TICKET
- From $250K
- LATEST DEAL
- Graphon AI (Seed) · May 2026
Overview
Aurum Partners, founded in 2014, is the York family's venture capital fund affiliated with the San Francisco 49ers; Brano Perkovich, the 49ers' Chief Investment Officer and a former technology investment banker, is Aurum's co-founder and managing partner. In May 2022 Perkovich described Aurum as the direct investing arm of the family office, with no outside capital or limited partners, investing opportunistically in consumer-centric B2C and B2B2C companies at a pace of about six to eight deals a year with a minimum of about $250,000. Its website now describes it as a venture fund, and portfolio-company releases from November 2025 and May 2026 describe it as the investment fund affiliated with the owners of the San Francisco 49ers and other strategic LPs. The website lists 41 portfolio companies, among them Gusto, Carrot, Sokin, Doppel, Omni and Thrive Global as active holdings and Allbirds, Dropbox, FanDuel, Figma, Chime, Superhuman and Turo as exits; its newest disclosed investment is Graphon AI's US$8.3M seed round (May 2026).
Investment thesis
Says it is stage- and industry-agnostic and opportunistic rather than thematic, with football and sports networks at the core and a consumer-centric lens (B2C or B2B2C); it seeks companies where it can add enterprise distribution, cultural reach and capital introductions beyond writing a check.
Holdings & investments (41)
- AllbirdsNOTABLEConsumer & E-commerce · since 2016 · Exited (IPO)
- CarrotNOTABLEHealthTech
- ChimeNOTABLEFintech · Exited
- DropboxNOTABLESoftware & SaaS · Exited
- FanDuelNOTABLEConsumer & E-commerce · Exited
- FigmaNOTABLESoftware & SaaS · Exited
- GustoNOTABLESoftware & SaaS · since 2015
- SokinNOTABLEFintech
- Artificial Intelligence · since 2026
- Software & SaaS · since 2025
- AppetizeFintech · since 2015 · Exited (acquired by SpotOn, 2021)
- Software & SaaS · since 2015
- Media & Entertainment
- Media & Entertainment
- CustomInkConsumer & E-commerce · Exited
- Gooder FoodsFood & Agriculture · Exited
- Green ParkMedia & Entertainment · Exited
- HappyOrNotSoftware & SaaS · Exited
- Jackpot.comConsumer & E-commerce
- Consumer & E-commerce · Exited
- Little SpoonFood & Agriculture
- Loop & TieSoftware & SaaS
- Software & SaaS
- PagerDutySoftware & SaaS · Exited
- Media & Entertainment
- HealthTech
- Software & SaaS
- Artificial Intelligence
- ShopmonkeySoftware & SaaS
- Food & Agriculture
- Software & SaaS · Exited
- HealthTech
- Consumer & E-commerce
- Software & SaaS
- HealthTech
- Mobility & Logistics · Exited
- Consumer & E-commerce · Exited
- VenueNextSoftware & SaaS · Exited
- Software & SaaS
- Media & Entertainment
- Walker and CompanyConsumer & E-commerce · Exited
People
- Brano PerkovichCo-founder and Managing Partner; Chief Investment Officer, San Francisco 49ers · source
Frequently asked questions
Aurum Partners is a family-anchored fund based in Menlo Park, the United States, founded in 2014.
Aurum Partners invests on behalf of the York (DeBartolo-York) family (San Francisco 49ers (NFL franchise, owned through 49ers Enterprises)).
Aurum Partners invests its own capital into companies. Its stated asset mix includes venture capital and direct investments.
Aurum Partners invests at Seed, Series A, Series B and Growth stages in Consumer & E-commerce, Software & SaaS, Fintech and HealthTech.
Aurum Partners's stated ticket size is From $250K.
Key people at Aurum Partners include Brano Perkovich (Co-founder and Managing Partner; Chief Investment Officer, San Francisco 49ers).
Aurum Partners's holdings and investments include Allbirds, Carrot, Chime, Dropbox, FanDuel, Figma, Gusto and Sokin, among others.
The most recent publicly reported investment by Aurum Partners is Graphon AI (Seed), announced in May 2026.
Yes. Aurum Partners manages capital from outside investors.