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Family HoldingPuts its own capital into companiesLAST VERIFIED Oct 2026 · 5 SOURCES

KL Capital

Gothenburg family-owned investment company founded 2001 as a joint investment platform of the Knutsson and Lundström families; holds Enteractive, Pegroco Invest and Safer Society Group.

USEFUL FOR Founders · Business owners seeking a long-term partner · Co-investors

Family & background

FAMILY
Knutsson and Lundström
HEADQUARTERS
Gothenburg, Sweden
FOUNDED
2001
OUTSIDE CAPITAL
No — own capital only

Investment approach

SECTORS
Software & SaaSConsumer & E-commerce
GEOGRAPHY
Sweden
STAGES
SeedSeries AGrowth
ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsVenture capital
INBOUND
Accepts submissions

Overview

KL Capital was founded in 2001 as a platform for joint investments between the Knutsson and Lundström families, who started their businesses in the 1950s mainly in leisure and entertainment. It describes itself as a family-owned investment company seeking to be a long-term, personal partner for growing companies with a proven concept. Current holdings listed are Enteractive, Pegroco Invest and Safer Society Group; earlier it was majority owner of Sponsio (Ladbrokes Norden) from 2001 to 2007 and invested in Admeta in 2010.

Investment thesis

Long-term, personal partner for companies that want to grow; prefers simple, scalable businesses driven by committed entrepreneurs with an interesting business idea and proof of concept.

Holdings & investments (5)

  • Admeta
    Software & SaaS · since 2010 · Exited (sold to WideOrbit 2014; invested via KL Ventures)
  • Sponsio (Ladbrokes Norden)
    Consumer & E-commerce · since 2001 · Exited (majority owner 2001-2007, sold to Ladbrokes Plc)
  • Enteractive
    Software & SaaS · Current
  • Pegroco Invest
    Current
  • Safer Society Group
    Software & SaaS · Current

People

  • Anders Enochsson
    Board member; contact for investment proposals · source
  • Michael Knutson
    Chairman of the Board · source
  • Rolf Lundström
    Board member · source
  • Christoffer Lundström
    Board member · source

Frequently asked questions

KL Capital is a family holding based in Gothenburg, Sweden, founded in 2001.

KL Capital invests on behalf of the Knutsson and Lundström family.

KL Capital invests its own capital into companies. Its stated asset mix includes direct investments and venture capital.

KL Capital invests at Seed, Series A and Growth stages in Software & SaaS and Consumer & E-commerce.

Key people at KL Capital include Michael Knutson (Chairman of the Board), Rolf Lundström (Board member), Christoffer Lundström (Board member) and Anders Enochsson (Board member; contact for investment proposals).

KL Capital's holdings and investments include Enteractive, Pegroco Invest, Safer Society Group, Admeta and Sponsio (Ladbrokes Norden).

KL Capital states that it accepts submissions through its official contact page.

No. KL Capital invests its own capital and does not raise money from outside investors.