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Family HoldingAllocates capital directlyActive · deal in last 18 monthsLAST VERIFIED Oct 2026 · 8 SOURCES

Lars Larsen Group

Also known as Lars Larsen Group A/S, Brunsborg Family Office

Silkeborg holding of the Brunsborg family (Lars Larsen's heirs): owns JYSK, BOLIA, ILVA and other companies and invests in equities, funds, private equity and real estate.

USEFUL FOR Fund managers raising capital · Business owners seeking a long-term partner · Co-investors

Family & background

FAMILY
Brunsborg
WEALTH ORIGIN
JYSK, the home-furnishings retailer founded by Lars Larsen in 1979
HEADQUARTERS
Silkeborg, Denmark
FOUNDED
1979

Investment approach

SECTORS
Consumer & E-commerceReal Estate & PropTechClimate & EnergyMobility & Logistics
GEOGRAPHY
Denmark
ROUTES
Direct investments · Funds (as LP)
STRATEGIES
Direct investmentsPrivate equityReal estatePublic equitiesFunds (as LP)
LATEST DEAL
Baltic forestry platform with Dalgas (DKK 0.5bn forest-land investment) · Aug 2025

Overview

Lars Larsen Group A/S is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. Since September 2025 the group is organised into JYSK and Investments, the latter holding companies such as BOLIA, ILVA, Actona Group, Sofacompany and Himmerland plus minority stakes. It also invests in equities, funds and a DKK 6 billion property portfolio, and in 2025 took a 25% stake in PKA's private equity manager IIP Denmark with a commitment of at least DKK 7.5 billion to its funds through 2032.

Investment thesis

Long-term value creation without short-term speculative bets, active and responsible ownership, and long-term partnerships, aiming for attractive risk-adjusted returns.

Holdings & investments (12)

  • JYSKNOTABLE
    Consumer & E-commerce
  • IIP Denmark
    since 2025
  • Selected Car Group
    Mobility & Logistics · since 2022
  • Sofacompany
    Consumer & E-commerce · since 2021
  • Design Collection Denmark
    Consumer & E-commerce · since 2021
  • Third.space
    Consumer & E-commerce · since 2020
  • Actona Group
    Consumer & E-commerce · since 2016
  • Vision Properties
    Real Estate & PropTech · since 2014
  • ILVA
    Consumer & E-commerce · since 2013
  • BOLIA
    Consumer & E-commerce · since 2001
  • Himmerland
    Consumer & E-commerce · since 1986
  • Restaurant Tiende
    Consumer & E-commerce

People

  • Daniel Albæk
    Executive Vice President, CIO · source
  • Jacob Brunsborg
    Chairman of the Board · source
  • Mette Brunsborg
    Board Member · source
  • Jesper Aabenhus Rasmussen
    Board Member · source
  • Jesper Lund
    President and CEO · source
  • Kathrine Pors Johnsen
    Executive Vice President, General Counsel · source

Classification

Family Holding. A family's holding company that owns stakes in several separate businesses or invests beyond its own group, without calling itself a family office. How family capital is classified →

FAQ

Lars Larsen Group is a family holding based in Silkeborg, Denmark, founded in 1979.

Lars Larsen Group invests on behalf of the Brunsborg family (JYSK, the home-furnishings retailer founded by Lars Larsen in 1979).

Lars Larsen Group invests directly in companies and in third-party funds as an LP. Its stated asset mix includes direct investments, private equity, real estate, public equities and funds (as lp).

Lars Larsen Group invests in Consumer & E-commerce, Real Estate & PropTech, Climate & Energy and Mobility & Logistics.

Key people at Lars Larsen Group include Jacob Brunsborg (Chairman of the Board), Mette Brunsborg (Board Member), Jesper Aabenhus Rasmussen (Board Member) and Jesper Lund (President and CEO).

Lars Larsen Group's holdings and investments include JYSK, Actona Group, BOLIA, Himmerland, ILVA, Sofacompany, Third.space and Restaurant Tiende, among others.

The most recent publicly reported investment by Lars Larsen Group is Baltic forestry platform with Dalgas (DKK 0.5bn forest-land investment), announced in Aug 2025.