Middleton Enterprises
Family office of HomeServe co-founder Jeremy Middleton (London and Newcastle); minority growth capital in profitable UK SMEs plus a listed equities portfolio.
USEFUL FOR Business owners seeking a long-term partner · Co-investors
Family & background
- HEADQUARTERS
- London, United Kingdom
- OFFICES
- Newcastle upon Tyne, United Kingdom
- FOUNDED
- 2000
- OUTSIDE CAPITAL
- No — own capital only
Investment approach
- GEOGRAPHY
- United Kingdom
- STAGES
- Growth
- ROUTES
- Direct investments
- STRATEGIES
- Direct investmentsPublic equities
- LATEST DEAL
- LifeSaver Power (Growth) · Sep 2026
Overview
Middleton Enterprises is the family office investment firm of Jeremy Middleton CBE, co-founder of HomeServe, whose sale to Brookfield is the source of its capital. Jeremy Middleton set up Middleton Enterprises Ltd in 2000; the firm has offices in London (HQ) and Newcastle. It takes minority stakes in profitable UK SMEs through its growth capital strategy, runs a concentrated listed equities portfolio and holds a legacy venture portfolio of 25 B2B SaaS investments made from 2017 to 2022. Its philanthropic vehicle is The Middleton Foundation.
Investment thesis
Growth capital for profitable UK businesses with £2m-£10m revenue, £250k-£1m EBITDA and 30%+ annual revenue growth; sector agnostic with a preference for simple, repeatable business models; minority stakes and long-term patient capital.
Holdings & investments (23)
- LifeSaver Powersince 2026
- OneGymConsumer & E-commerce
- SushiDogConsumer & E-commerce
- Smash PadelConsumer & E-commerce
- Upholstery2UConsumer & E-commerce
- TeegoConsumer & E-commerce
- Fatto a ManoFood & Agriculture
- Apex BridgingFintech
- EverySkinConsumer & E-commerce
- One Utility BillSoftware & SaaS
- House Buyer BureauReal Estate & PropTech
- The Light CentreConsumer & E-commerce
- AlertACall
- DegreedSoftware & SaaS
- ZumperReal Estate & PropTech
- SembleHealthTech
- TilloSoftware & SaaS · Exited
- CollibraSoftware & SaaS · Exited
- RefractSoftware & SaaS · Exited
- iZettleFintech
- Atom BankFintech
- OradianFintech
- CultureAISoftware & SaaS
People
- James MiddletonInvestment Director · source
- Brett RogersInvestment Director (listed equities); board member · source
- Julian LibanInvestment Manager · source
- Archie TullochSenior Investment Analyst · source
- Jeremy MiddletonFounder and CEO · source
- Paul WoolstonChairman · source
- Catherine MiddletonNon-Executive Director · source
- Rachel JohnstonFinancial Director · source
Classification
Single Family Office. Manages one family's own capital, with no outside investors. The family bears every loss. How family capital is classified →
FAQ
Middleton Enterprises is a single family office based in London, the United Kingdom, founded in 2000.
Middleton Enterprises invests directly in companies. Its stated asset mix includes direct investments and public equities.
Middleton Enterprises invests at Growth stage in Consumer & E-commerce, Fintech, Software & SaaS and Real Estate & PropTech.
Key people at Middleton Enterprises include Jeremy Middleton (Founder and CEO), Paul Woolston (Chairman), Catherine Middleton (Non-Executive Director) and James Middleton (Investment Director).
Middleton Enterprises's holdings and investments include OneGym, SushiDog, Smash Padel, Upholstery2U, Teego, Fatto a Mano, Apex Bridging and EverySkin, among others.
The most recent publicly reported investment by Middleton Enterprises is LifeSaver Power (Growth), announced in Sep 2026.
No. Middleton Enterprises invests its own capital and does not raise money from outside investors.