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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 7 SOURCES

Moor Holding AB

Also known as MOOR Family Office

Stockholm family office owned by entrepreneur Kaj Hed (Rovio/Angry Birds); invests in public and private technology companies, mainly Nordic, with no fixed exit horizon.

USEFUL FOR Business owners seeking a long-term partner · Co-investors

Family & background

HEADQUARTERS
Stockholm, Sweden
FOUNDED
2015
OUTSIDE CAPITAL
No — own capital only

Investment approach

SECTORS
Software & SaaS
GEOGRAPHY
Europe
ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsPrivate equityPublic equities

Overview

MOOR Holding AB describes itself as a family office owned by Kaj Hed, a serial entrepreneur known for Rovio/Angry Birds; MOOR & MOOR AB is its subsidiary. Based in Stockholm, it splits its portfolio between public and private companies and invests in scalable technology platforms, building from the Nordics. Its private holdings include Acast, Mitigram, Volumental and Stream Analyze; listed exits include Rovio and FirstVet.

Investment thesis

Invests in globally scalable technology platforms and digital innovation that enables transformation, building strength in the Nordics; long-term active ownership with no pre-defined exit horizon.

Holdings & investments (16)

INVESTMENT ARMS & VEHICLES

  • MOOR & MOOR AB
    Subsidiary of MOOR Holding AB

HOLDINGS & INVESTMENTS · MOST RECENT FIRST

  • Acast
    current
  • BrandBastion
    current
  • DMM
    current
  • Enigio
    current
  • Ikonai
    current
  • Kiosked
    current
  • Mitigram
    current
  • Paliscope
    current
  • Stream Analyze
    current
  • Spotscale
    current
  • Velory
    current
  • Voicemachine
    current
  • Volumental
    current
  • Rovio
    exited
  • FirstVet
    exited
  • BuildSafe
    exited

People

  • Anders Lindeberg
    Investment Manager · source
  • Kaj Hed
    Owner · source
  • Malin Bäcklund
    Chief Executive Officer, MOOR Holding · source
  • Björn Yrlid
    CEO of MOOR & MOOR, General Counsel · source
  • Susanne Hallberg
    Head of Finance · source

Frequently asked questions

Moor Holding AB is a single family office based in Stockholm, Sweden, founded in 2015.

Moor Holding AB invests its own capital into companies. Its stated asset mix includes direct investments, private equity and public equities.

Moor Holding AB invests in Software & SaaS.

Key people at Moor Holding AB include Kaj Hed (Owner), Malin Bäcklund (Chief Executive Officer, MOOR Holding), Björn Yrlid (CEO of MOOR & MOOR, General Counsel) and Susanne Hallberg (Head of Finance).

Moor Holding AB's holdings and investments include Acast, BrandBastion, DMM, Enigio, Ikonai, Kiosked, Mitigram and Paliscope, among others.

No. Moor Holding AB invests its own capital and does not raise money from outside investors.