Rianta
Also known as Rianta Capital, Rianta Investments, Rianta Ventures
London family office of the Singh family (New Look founder Tom Singh), investing £250k–£1m at seed stage in consumer brands across the UK, Europe and the US.
USEFUL FOR Fund managers raising capital · Founders · Co-investors
Family office of Tom Singh (founder of New Look) and his family, London. Its website uses the names Rianta, Rianta Capital, Rianta Investments and Rianta Ventures.
Family & background
- FAMILY
- Singh
- WEALTH ORIGIN
- Fashion retail (New Look, founded 1969)
- HEADQUARTERS
- London, United Kingdom
Investment approach
- GEOGRAPHY
- United KingdomEuropeUnited States
- STAGES
- Seed
- ROUTES
- Direct investments · Funds (as LP)
- STRATEGIES
- Direct investmentsVenture capital
- TICKET
- £250K–£1M
- INBOUND
- Accepts submissions
Overview
Rianta is the private multi-generational family office of the Singh family; Tom Singh founded the retailer New Look in 1969, and Rianta Capital is the investment advisor to him and his family. It invests at seed stage, writing cheques of £250k–£1m, in consumer brands and consumer-adjacent businesses in the UK, Europe and the US. The family says it has backed over 100 businesses, 60 of them consumer-led, and also holds LP positions in venture funds in the UK and US. Its portfolio page lists 47 companies first backed between 2009 and 2025, including Castore, Lucky Saint, Mumsnet and The Nue Co.
Investment thesis
Backs B2C and consumer-adjacent founders with deep category knowledge, products with a clear point of difference, early organic traction, category momentum, a credible path to scale and a near-term route to profitability.
Holdings & investments (47)
- CastoreNOTABLEConsumer & E-commerce · since 2017
- Lucky SaintNOTABLEFood & Agriculture · since 2019
- MumsnetNOTABLEMedia & Entertainment · since 2018
- Food & Agriculture · since 2025
- CoopahConsumer & E-commerce · since 2024
- DO’MOFood & Agriculture · since 2024
- since 2024
- Consumer & E-commerce · since 2024
- CHÉConsumer & E-commerce · since 2023
- HMN24Consumer & E-commerce · since 2023
- AgamFintech · since 2022
- Consumer & E-commerce · since 2022
- Food & Agriculture · since 2022
- El RayoFood & Agriculture · since 2022
- GroundedFood & Agriculture · since 2022
- GroundTruthConsumer & E-commerce · since 2022
- Loop GenerationConsumer & E-commerce · since 2022
- LovaanConsumer & E-commerce · since 2022
- Something & NothingFood & Agriculture · since 2022
- Cou Cou IntimatesConsumer & E-commerce · since 2021
- Different DogConsumer & E-commerce · since 2021
- Hello SundayConsumer & E-commerce · since 2021
- HomecooksFood & Agriculture · since 2021
- LociConsumer & E-commerce · since 2021
- Mami WataConsumer & E-commerce · since 2021
- MothFood & Agriculture · since 2021
- HeightsConsumer & E-commerce · since 2020
- PentireFood & Agriculture · since 2020
- Sourcefulsince 2020
- Consumer & E-commerce · since 2020
- TonicConsumer & E-commerce · since 2020
- Hurr CollectiveConsumer & E-commerce · since 2019
- The CodeConsumer & E-commerce · since 2019
- NativeEducation · since 2019
- Florencesince 2018
- Nobody’s ChildConsumer & E-commerce · since 2018
- One FiiTConsumer & E-commerce · since 2018
- Safarasince 2018
- Soretosince 2017
- Consumer & E-commerce · since 2017
- VenueScannersince 2017
- FabacusSoftware & SaaS · since 2016
- PassBysince 2016
- Gecko LabsEducation · since 2015
- One Pulsesince 2015
- Wax LondonConsumer & E-commerce · since 2015
- Chinti & ParkerConsumer & E-commerce · since 2009
People
- Ben BetancourtHead of Venture · source
- Geordie Hadden-PatonPortfolio Manager · source
- Tom SinghSingh family (Tom Singh OBE); founded New Look in 1969 · source
- Anna SinghSingh family; founded Chinti & Parker, built and sold Pout · source
- Richard SinghSingh family; founder of Wax London · source
- Lily IrvineHead of Operations · source
Classification
Single Family Office. Manages one family's own capital, with no outside investors. The family bears every loss. How family capital is classified →
FAQ
Rianta is a single family office based in London, the United Kingdom.
Rianta invests on behalf of the Singh family (Fashion retail (New Look, founded 1969)).
Rianta invests directly in companies and in third-party funds as an LP. Its stated asset mix includes direct investments and venture capital.
Rianta invests at Seed stage in Consumer & E-commerce and Food & Agriculture.
Rianta's stated ticket size is £250K–£1M.
Key people at Rianta include Tom Singh (Singh family (Tom Singh OBE); founded New Look in 1969), Anna Singh (Singh family; founded Chinti & Parker, built and sold Pout), Richard Singh (Singh family; founder of Wax London) and Ben Betancourt (Head of Venture).
Rianta's holdings and investments include Castore, Lucky Saint, Mumsnet, Agam, Bedfolk, Boisson, CHÉ and Chinti & Parker, among others.
The most recent publicly reported investment by Rianta is Reome (First round, £1.1M, led by Rianta Capital), announced in Oct 2024.
Rianta states that it accepts submissions through its official contact page.