Serafin Unternehmensgruppe GmbH
Also known as Serafin, Serafin Gruppe, Serafin Group
Munich group founded 2010 by Philipp Haindl that invests only its own money in majority stakes in carve-outs and succession cases across Europe (up to €40m per deal).
USEFUL FOR Business owners seeking a long-term partner · Co-investors
Munich buy-and-hold group of the Haindl entrepreneurial family. Its sister wealth manager Serafin Asset Management GmbH (Frankfurt), which manages money for third parties, is a separate business and not covered by this record.
Family & background
- FAMILY
- Haindl
- WEALTH ORIGIN
- Haindl paper group (formerly Germany's largest paper maker)
- HEADQUARTERS
- München, Germany
- FOUNDED
- 2010
- OUTSIDE CAPITAL
- No — own capital only
Investment approach
- GEOGRAPHY
- Europe
- STAGES
- Buyout
- ROUTES
- Companies (own capital)
- STRATEGIES
- Private equityDirect investments
- TICKET
- Up to €40M
Overview
Serafin Unternehmensgruppe GmbH in Munich was founded in 2010 by Philipp Haindl with the founding partners Falk Daum and Dino Kitzinger, continuing the entrepreneurial tradition of the Haindl family, once Germany's largest paper maker. The group invests exclusively its own funds in established companies, buying voting majorities in carve-outs, succession cases and Mittelstand companies in transition, and holds them long term. Its companies include Heller Tools, CONICA, suki group, BHS tabletop, RCR Industrial Flooring, Exolon (a former Covestro unit), Jäger, OTB and, since September 2026, the Swiss electrical contractor Jaisli-Xamax. The group passed €1bn in revenue in 2022.
Investment thesis
Invests exclusively its own funds in established companies with potential, long term and without pressure to sell: acquires voting majorities in corporate carve-outs and companies with €20–200m revenue in attractive niches, in succession situations, Mittelstand companies in transition and MBI/MBO cases, with up to €40m equity per transaction; builds platforms through buy-and-build.
Holdings & investments (10)
INVESTMENT ARMS & VEHICLES
- Serafin Asset Management GmbHFrankfurt wealth manager founded in 2021; owns Alpora AG and a stake in AMG Fondsverwaltung AG (Zug); shares held by Philipp Haindl under the Serafin umbrella
HOLDINGS & INVESTMENTS · MOST RECENT FIRST
- Exolon GroupNOTABLEIndustrial & Manufacturing · since 2020
- BHS tabletopNOTABLEConsumer & E-commerce · since 2017
- Jaisli-XamaxIndustrial & Manufacturing · since 2026
- OTBHealthTech · since 2024
- Jäger Gruppe (Schrauben Jäger)Industrial & Manufacturing · since 2023
- RCR Industrial FlooringIndustrial & Manufacturing · since 2019
- Heller ToolsIndustrial & Manufacturing · since 2014
- CONICAIndustrial & Manufacturing · since 2013
- suki groupConsumer & E-commerce · since 2013
- PergaExited (sold to Inteplast Group, 2025)
People
- Geraldine PasternackInvestment Director · source
- Johannes WürthInvestment Director · source
- Wulf MosburgerInvestment Manager · source
- Daniel RegerInvestment Manager · source
- Julius SeifertInvestment Manager · source
- Philipp HaindlFounder · source
- Managing Director (Geschäftsführer) · source
- Managing Director (Geschäftsführer) · source
- Alexander RothMember of the Management Team (Geschäftsleitung) · source
- Megha KapoorManaging Director, London Office · source
- Sebastian KreitmayrSenior Manager Value Creation · source
- Elisabeth MötschHead of Strategy & Commercial Excellence · source
- Dr. Annabell GruppDirector Legal Counsel · source
Frequently asked questions
Serafin Unternehmensgruppe GmbH is a family holding based in München, Germany, founded in 2010.
Serafin Unternehmensgruppe GmbH invests on behalf of the Haindl family (Haindl paper group (formerly Germany's largest paper maker)).
Serafin Unternehmensgruppe GmbH invests its own capital into companies. Its stated asset mix includes private equity and direct investments.
Serafin Unternehmensgruppe GmbH invests at Buyout stage in Industrial & Manufacturing, Consumer & E-commerce and HealthTech.
Serafin Unternehmensgruppe GmbH's stated ticket size is Up to €40M.
Key people at Serafin Unternehmensgruppe GmbH include Philipp Haindl (Founder), Dr. Simon Brösamle (Managing Director (Geschäftsführer)), Martin Pfletschinger (Managing Director (Geschäftsführer)) and Alexander Roth (Member of the Management Team (Geschäftsleitung)).
Serafin Unternehmensgruppe GmbH's holdings and investments include Exolon Group, BHS tabletop, Jaisli-Xamax, OTB, Jäger Gruppe (Schrauben Jäger), RCR Industrial Flooring, Heller Tools and CONICA, among others.
The most recent publicly reported investment by Serafin Unternehmensgruppe GmbH is Jaisli-Xamax AG (Acquisition (majority)), announced in Sep 2026.
No. Serafin Unternehmensgruppe GmbH invests its own capital and does not raise money from outside investors.