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Corporate VCAllocates capital directlyActive · deal in last 18 monthsLAST VERIFIED Oct 2026 · 8 SOURCES

Ad4Ventures

Media-for-equity arm of MFE-MediaForEurope (Mediaset group; Spanish arm via Mediaset España)

Also known as AD4Ventures

Mediaset group’s media-for-equity vehicle (since 2013): takes minority stakes in B2C companies in Spain and Italy in exchange for TV, radio, web and DOOH advertising.

HEADQUARTERS
Madrid, Spain
FOUNDED
2013
AUM
—
OUTSIDE CAPITAL
No — own capital only
TEAM LISTED
1 people

FOCUS

STAGES
SeedSeries ASeries BGrowth
SECTORS
Consumer & E-commerceFintechHealthTechEducationFood & Agriculture
ASSET MIX
Venture capital
GEOGRAPHY
SpainItaly

WHAT IT IS

Corporate VC. A corporation investing from its own balance sheet, usually with strategic goals.

ABOUT

Ad4Ventures is the media-for-equity arm of MFE-MediaForEurope, the holding company of the Mediaset group, with offices in Cologno Monzese (Italy) and Madrid (Spain). Mediaset launched it in March 2013; by its tenth year it had invested about €30 million in 20 startups, paid mainly in advertising airtime in exchange for shareholdings. It invests in digital B2C companies with double-digit growth potential, taking minority stakes, and says it invests at all stages while focusing on more mature companies.

INVESTMENT THESIS

Minority stakes, through the media-for-equity model, in digital B2C companies with double-digit revenue growth potential, a proven and scalable business model, a fully funded business plan, visibility on breakeven and a clear path to exit; advertising mix (DOOH, web, radio, TV) is matched to the company’s stage.

PORTFOLIO (12)

  • SatispayNOTABLE
    Fintech
  • DeporvillageNOTABLE
    Consumer & E-commerce · Exited
  • Nuvola Zero
    Food & Agriculture · since 2026
  • Therapyside (ex-TherapyChat)
    HealthTech
  • Taxdown
    Fintech
  • Pensium
    HealthTech
  • Impress
    HealthTech
  • ByHours
    Consumer & E-commerce
  • Mundimoto
    Mobility & Logistics
  • Exoticca
    Consumer & E-commerce
  • Grover
    Consumer & E-commerce
  • La Nevera Roja
    Consumer & E-commerce · Exited

TEAM

  • Toni Moreno (Juan Antonio Moreno Planas)
    Head of Corporate Development, Mediaset España (oversees Ad4Ventures Spain) · source

LINKS

FAQ

Ad4Ventures is a corporate venture arm based in Madrid, Spain, founded in 2013.

Yes. Ad4Ventures invests directly in private companies.

Ad4Ventures invests at Seed, Series A, Series B and Growth stages in Consumer & E-commerce, Fintech, HealthTech, Education and Food & Agriculture.

Ad4Ventures's stated ticket size is €1M–€3M.

Key people at Ad4Ventures include Toni Moreno (Juan Antonio Moreno Planas) (Head of Corporate Development, Mediaset España (oversees Ad4Ventures Spain)).

Ad4Ventures's investments include Satispay, Deporvillage, Nuvola Zero, Therapyside (ex-TherapyChat), Taxdown, Pensium, Impress and ByHours, among others.

The most recent publicly reported investment by Ad4Ventures is Nuvola Zero (Media-for-equity stake), announced in Jul 2026.

No. Ad4Ventures invests its own capital and does not raise money from outside investors.