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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 3 SOURCES

HB Investments

Private investment office created by the founders of Huda Beauty; invests in and co-creates digitally enabled consumer brands and also invests in public markets.

USEFUL FOR Co-investors

Family & background

HEADQUARTERS
Dubai, United Arab Emirates
FOUNDED
2018

Investment approach

GEOGRAPHY
Global
ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsVenture capitalPublic equities

Overview

HB Investments (HBI) describes itself as a private investment office created by the founders of Huda Beauty, working with founders to build and scale consumer brands through strategic investment partnerships or co-creation. Its CEO oversees what the site calls the global family office and its investments across public and private asset classes. Holdings listed on its site include Fresha, Kitopi, Uptime, The Luxury Closet, Humantra, Floranow and Urbanic.

Investment thesis

Build and invest in world-class, digitally enabled global consumer brands, partnering with exceptional entrepreneurs through strategic investment or co-creation.

Holdings & investments (7)

People

  • Sharif Farha
    Head of Investments, Partner · source
  • Huda Kattan
    Chairwoman · source
  • Alya Kattan
    General Partner · source
  • Chris Goncalo
    General Partner · source
  • Karan Wats
    CEO, Partner · source
  • Mahindar Kumar
    Senior Analyst · source

Frequently asked questions

HB Investments is a single family office based in Dubai, the United Arab Emirates, founded in 2018.

HB Investments invests its own capital into companies. Its stated asset mix includes direct investments, venture capital and public equities.

HB Investments invests in Consumer & E-commerce, Software & SaaS and Food & Agriculture.

Key people at HB Investments include Huda Kattan (Chairwoman), Alya Kattan (General Partner), Chris Goncalo (General Partner) and Karan Wats (CEO, Partner).

HB Investments's holdings and investments include Fresha, Kitopi, Uptime, The Luxury Closet, Humantra, Floranow and Urbanic.