Holmarcom Group
Bensalah family group in Casablanca holding about 20 companies in finance, agro-industry, logistics and real estate, incl. listed Oulmès, AtlantaSanad and Crédit du Maroc.
USEFUL FOR Co-investors
Family & background
- FAMILY
- Bensalah
- WEALTH ORIGIN
- Mineral water, industry and insurance businesses built from the 1960s by Abdelkader Bensalah
- HEADQUARTERS
- Casablanca, Morocco
Investment approach
- SECTORS
- FintechFood & AgricultureIndustrial & ManufacturingReal Estate & PropTechMobility & LogisticsMedia & Entertainment
- GEOGRAPHY
- MoroccoSNCI
- ROUTES
- Companies (own capital)
Overview
Holmarcom is a Moroccan private group whose history it ties to the Bensalah family: founder Abdelkader Bensalah built it from the 1960s through stakes in Les Eaux Minérales d'Oulmès, insurers and industrial firms, and his son Mohamed Hassan Bensalah has led it as chairman and CEO since 1993. It operates through finance, agro-industry, logistics and real estate divisions, with around 20 companies in Morocco, Senegal, Côte d'Ivoire and Benin. Three of its companies are listed in Casablanca: Les Eaux Minérales d'Oulmès, AtlantaSanad Assurance and Crédit du Maroc. In April 2026 its Holmarcom Finance Company agreed to buy BNP Paribas's 67% stake in BMCI, subject to regulatory approval.
Holdings & investments (8)
- Les Eaux Minérales d'OulmèsNOTABLEFood & Agriculture
- AtlantaSanad AssuranceNOTABLEFintech
- Crédit du MarocNOTABLEFintech
- BMCI (67%, agreed April 2026, pending approval)Fintech · since 2026
- Air Arabia MarocMobility & Logistics
- Radio PlusMedia & Entertainment
- Juice & Nectar PartnerFood & Agriculture
- Les Huiles d'Olives de la MéditerranéeFood & Agriculture
People
Frequently asked questions
Holmarcom Group is a family holding based in Casablanca, Morocco.
Holmarcom Group invests on behalf of the Bensalah family (Mineral water, industry and insurance businesses built from the 1960s by Abdelkader Bensalah).
Holmarcom Group invests its own capital into companies.
Holmarcom Group invests in Fintech, Food & Agriculture, Industrial & Manufacturing, Real Estate & PropTech, Mobility & Logistics and Media & Entertainment.
Key people at Holmarcom Group include Mohamed Hassan Bensalah (Chairman and CEO), Latifa Bensalah (Vice-Chair), Miriem Bensalah (Board member) and Kenza Bensalah (Board member).
Holmarcom Group's holdings and investments include Les Eaux Minérales d'Oulmès, AtlantaSanad Assurance, Crédit du Maroc, Air Arabia Maroc, Radio Plus, Juice & Nectar Partner, Les Huiles d'Olives de la Méditerranée and BMCI (67%, agreed April 2026, pending approval).
The most recent publicly reported investment by Holmarcom Group is BMCI (Banque Marocaine pour le Commerce et l'Industrie) (Acquisition of 67% stake (agreed, pending approval)), announced in Apr 2026.