Lance East Office
Perth private office of VGW founder Laurence Escalante (est. 2021); invests in technology, retail, automotive, real estate and early-stage ventures.
USEFUL FOR Co-investors
Family & background
- FAMILY
- Escalante
- WEALTH ORIGIN
- Founder of VGW (Virtual Gaming Worlds), online social games
- HEADQUARTERS
- Perth, Australia
- FOUNDED
- 2021
Investment approach
- SECTORS
- Software & SaaSMedia & EntertainmentFintechConsumer & E-commerceMobility & LogisticsReal Estate & PropTech
- ROUTES
- Companies (own capital)
- STRATEGIES
- Direct investmentsVenture capitalReal estate
- INBOUND
- Accepts submissions
Overview
Lance East Office Pty Ltd is a Perth-based private office established in 2021 that manages investments, assets, operating businesses and philanthropic initiatives. It describes itself as the family office of Laurence Escalante, founder and CEO of VGW. It invests across real estate, early-stage ventures and alternative assets, with holdings in technology, retail, e-commerce, automotive and motorsport. In August 2025 its special-purpose company Ocean BidCo completed the acquisition of all shares in VGW by scheme of arrangement.
Investment thesis
Invests across a wide range of asset classes and sectors, including real estate, early-stage ventures and alternative assets.
Holdings & investments (9)
- VGW (Virtual Gaming Worlds)Software & SaaS
- CarExpertMedia & Entertainment
- We MoneyFintech
- Bae JuiceConsumer & E-commerce
- icetana (ASX: ICE)Software & SaaS
- Leadr PetsConsumer & E-commerce
- Lance East ExoticsMobility & Logistics
- Beyond CustomMobility & Logistics
- Arise RacingConsumer & E-commerce
People
- Laurence EscalantePrincipal (family office of the VGW founder and CEO) · source
Frequently asked questions
Lance East Office is a single family office based in Perth, Australia, founded in 2021.
Lance East Office invests on behalf of the Escalante family (Founder of VGW (Virtual Gaming Worlds), online social games).
Lance East Office invests its own capital into companies. Its stated asset mix includes direct investments, venture capital and real estate.
Lance East Office invests in Software & SaaS, Media & Entertainment, Fintech, Consumer & E-commerce, Mobility & Logistics and Real Estate & PropTech.
Key people at Lance East Office include Laurence Escalante (Principal (family office of the VGW founder and CEO)).
Lance East Office's holdings and investments include VGW (Virtual Gaming Worlds), CarExpert, We Money, Bae Juice, icetana (ASX: ICE), Leadr Pets, Lance East Exotics and Beyond Custom, among others.
The most recent publicly reported investment by Lance East Office is VGW Holdings Limited (Acquisition of all VGW shares via Ocean BidCo scheme of arrangement), announced in Aug 2025.
Lance East Office states that it accepts submissions through its official contact page.