Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 2 SOURCES

Novator

Investment firm founded in 2004 and owned by Icelandic investor Björgólfur Thor Björgólfsson; telecoms, technology and consumer internet investments; Luxembourg entity Novator (Luxembourg) S.à r.l.

USEFUL FOR Founders · Business owners seeking a long-term partner · Co-investors

Family & background

HEADQUARTERS: Luxembourg, Luxembourg
FOUNDED: 2004

Investment approach

SECTORS: Media & Entertainment Software & SaaS Fintech Consumer & E-commerce HealthTech
GEOGRAPHY: EuropeLatin America
STAGES: Series ASeries BGrowthBuyout
ROUTES: Companies (own capital)
STRATEGIES: Private equityVenture capital
LATEST DEAL: Prime Focus (DNEG) · Aug 2021

Overview

Novator was founded in 2004 by Björgólfur Thor Björgólfsson, who owns it according to Wikipedia. It has built and sold telecom operators in Central and Eastern Europe (Play, Netia, České Radiokomunikace) and owns WOM in Chile and Colombia. It has also backed growth-stage technology companies including Zwift, Deliveroo, Monzo, Cazoo and Tier. GLEIF lists Novator (Luxembourg) S.à r.l. (RCS B144887), whose LEI registration has lapsed.

Holdings & investments (23)

Tier Mobility
Mobility & Logistics · since 2021
Bloom & Wild
Consumer & E-commerce · since 2021
Prime Focus (DNEG)
Media & Entertainment · since 2021
Monzo
Fintech · since 2020
Cazoo
Consumer & E-commerce · since 2020
Numan
HealthTech · since 2020
WOM Colombia (Avantel)
Media & Entertainment · since 2020
Rebag
Consumer & E-commerce · since 2019
Klang Games
Media & Entertainment · since 2019
Lockwood Publishing
Media & Entertainment · since 2019
AppLovin
Software & SaaS · since 2018
Zwift
Consumer & E-commerce · since 2016
Disruptional
Artificial Intelligence · since 2016
Deliveroo
Consumer & E-commerce · since 2016
WOM (Chile)
Media & Entertainment · since 2015
Greenqloud
Software & SaaS · since 2010 · Exited
Play
Media & Entertainment · since 2007 · Exited
Verne Global
Software & SaaS · since 2007 · Exited
TurkNet
Media & Entertainment · since 2007 · Exited
Netia
Media & Entertainment · since 2006 · Exited
Elisa
Media & Entertainment · since 2005 · Exited
CCP Games
Media & Entertainment · since 2005 · Exited
České Radiokomunikace
Media & Entertainment · since 2003 · Exited

People

Björgólfur Thor Björgólfsson
Founder and owner · source

Frequently asked questions

Novator is a single family office based in Luxembourg, Luxembourg, founded in 2004.

Novator invests its own capital into companies. Its stated asset mix includes private equity and venture capital.

Novator invests at Series A, Series B, Growth and Buyout stages in Media & Entertainment, Software & SaaS, Fintech, Consumer & E-commerce and HealthTech.

Key people at Novator include Björgólfur Thor Björgólfsson (Founder and owner).

Novator's holdings and investments include České Radiokomunikace, Elisa, CCP Games, Netia, Play, Verne Global, TurkNet and Greenqloud, among others.

The most recent publicly reported investment by Novator is Prime Focus (DNEG), announced in Aug 2021.