Skip to content
Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 2 SOURCES

Península Participações

São Paulo investment company of the Abilio Diniz family, created as his family office; holds stakes in Carrefour Brasil and BRF and in private companies.

USEFUL FOR Business owners seeking a long-term partner · Co-investors

Family & background

FAMILY
Diniz
HEADQUARTERS
São Paulo, Brazil

Investment approach

ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsPublic equitiesPrivate equity

Overview

Península Participações is the investment company of the Abilio Diniz family, created as Diniz's family office and run with professional management and governance. In 2021 Reuters reported it managed R$12bn of its own capital, held stakes in BRF and Carrefour Brasil and private stakes in the Benjamin bakery chain and the wine e-commerce Wine, and had launched the asset manager O3 Capital with a R$1.5bn commitment. After Abilio Diniz died in February 2024, vice-chairman Eduardo Rossi became chairman; Flavia Almeida is chief executive.

Holdings & investments (4)

INVESTMENT ARMS & VEHICLES

  • O3 Capital

HOLDINGS & INVESTMENTS · MOST RECENT FIRST

  • Carrefour Brasil
  • BRF
  • Benjamin a Padaria
  • Wine (wine.com.br)

People

  • Flavia Almeida
    Chief executive · source
  • Eduardo Rossi
    Chairman (since 2024; previously vice-chairman) · source
  • Abilio Diniz
    Founder and chairman (died February 2024) · source

Frequently asked questions

Península Participações is a single family office based in São Paulo, Brazil.

Península Participações invests on behalf of the Diniz family.

Península Participações invests its own capital into companies. Its stated asset mix includes direct investments, public equities and private equity.

Península Participações invests in Food & Agriculture, Consumer & E-commerce, Education, HealthTech, Fintech and Real Estate & PropTech.

Key people at Península Participações include Flavia Almeida (Chief executive), Eduardo Rossi (Chairman (since 2024; previously vice-chairman)) and Abilio Diniz (Founder and chairman (died February 2024)).

Península Participações's holdings and investments include Carrefour Brasil, BRF, Benjamin a Padaria and Wine (wine.com.br).