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Family HoldingPuts its own capital into companiesLAST VERIFIED Oct 2026 · 1 SOURCES

Valorem SA

Bogotá holding company of the Santo Domingo family, created 1997 from Bavaria's non-beer assets; owns Caracol TV, El Espectador, Cine Colombia and stakes in D1 and others.

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Family & background

FAMILY
Santo Domingo
WEALTH ORIGIN
Created in 1997 as Valores Bavaria S.A. from the non-beer holdings of the Bavaria brewing group
HEADQUARTERS
Bogotá, Colombia
FOUNDED
1997

Investment approach

GEOGRAPHY
Colombia
ROUTES
Companies (own capital)
STRATEGIES
Direct investments

Overview

Valorem S.A. (Valores Empresariales) is a Colombian holding company created in 1997 as Valores Bavaria S.A., when the Bavaria group split off ten non-beer companies; it took the name Valorem in November 2004. Its shares were delisted from the Colombian stock exchange on 25 June 2018 after a tender offer by the holding. According to Wikipedia, it remains in the hands of the Santo Domingo family, with Alejandro Santo Domingo as chairman of the board. Its holdings span media and entertainment (Caracol Televisión, Blu Radio, El Espectador, Cine Colombia), retail (KOBA Colombia, owner of Tiendas D1), freight transport (Ditransa), forestry (Refocosta), a luxury hotel project in Cartagena (San Francisco Investments) and a non-controlling stake in Gases del Caribe.

Holdings & investments (10)

  • Caracol Televisión
    Media & Entertainment
  • Blu Radio
    Media & Entertainment
  • El Espectador
    Media & Entertainment
  • Cine Colombia
    Media & Entertainment
  • KOBA Colombia (Tiendas D1)
    Consumer & E-commerce
  • Ditransa
    Mobility & Logistics
  • Refocosta (Reforestadora de la Costa)
    Climate & Energy
  • Canal Clima
    Climate & Energy
  • San Francisco Investments
    Real Estate & PropTech
  • Gases del Caribe
    Minority (non-controlling) stake

People

  • Alejandro Santo Domingo
    Chairman of the Board · source
  • Carlos Arturo Londoño Gutiérrez
    President · source

Frequently asked questions

Valorem SA is a family holding based in Bogotá, Colombia, founded in 1997.

Valorem SA invests on behalf of the Santo Domingo family (Created in 1997 as Valores Bavaria S.A. from the non-beer holdings of the Bavaria brewing group).

Valorem SA invests its own capital into companies. Its stated asset mix includes direct investments.

Valorem SA invests in Media & Entertainment, Consumer & E-commerce, Mobility & Logistics, Climate & Energy and Real Estate & PropTech.

Key people at Valorem SA include Alejandro Santo Domingo (Chairman of the Board) and Carlos Arturo Londoño Gutiérrez (President).

Valorem SA's holdings and investments include Caracol Televisión, Blu Radio, El Espectador, Cine Colombia, KOBA Colombia (Tiendas D1), Ditransa, Refocosta (Reforestadora de la Costa) and Canal Clima, among others.