Amerborgh
Baarn family office founded in 2007 by Alex Mulder (USG People founder); long-term stakes in about 25 companies in software, media, hotels, care, real estate and culture.
USEFUL FOR Co-investors
Family & background
- HEADQUARTERS
- Baarn, Netherlands
- FOUNDED
- 2007
Investment approach
- SECTORS
- Software & SaaSFintechMedia & EntertainmentReal Estate & PropTechMobility & LogisticsEducationConsumer & E-commerce
- ROUTES
- Direct investments
- STRATEGIES
- Direct investmentsReal estate
Overview
Amerborgh International N.V. in Baarn describes itself as a family office that has built a collection of more than 25 companies and participations since 2007. It was started by Alex Mulder after he stepped down as CEO of USG People, the staffing group that grew from the Unique agency he founded in 1972. Its holdings range from software for financial institutions (Ohpen) and HR media (Adver-Online) to cultural venues (Amerpodia), dementia care villas (Claris Zorggroep), project development (Hillborgh), car leasing and documentary and musical production. In 2026 Edgar Mulder succeeded Alex Mulder as CEO, with Alex Mulder remaining chairman of the board.
Investment thesis
Create financial and social value by investing long term in a number of strategic participations with growth potential.
Holdings & investments (14)
- About ArtConsumer & E-commerce
- Adver-OnlineSoftware & SaaS
- Amerpodia
- Claris Zorggroep
- Het HEM
- HillborghReal Estate & PropTech
- IHMG
- Lustr
- MoondocsMedia & Entertainment
- MT/SproutMedia & Entertainment
- NEW Productions / Soldaat van OranjeMedia & Entertainment
- OhpenFintech
- ProMobilityMobility & Logistics
- Vrije AcademieEducation
People
Classification
Single Family Office. Manages one family's own capital, with no outside investors. The family bears every loss. How family capital is classified →
FAQ
Amerborgh is a single family office based in Baarn, the Netherlands, founded in 2007.
Amerborgh invests directly in companies. Its stated asset mix includes direct investments and real estate.
Amerborgh invests in Software & SaaS, Fintech, Media & Entertainment, Real Estate & PropTech, Mobility & Logistics, Education and Consumer & E-commerce.
Key people at Amerborgh include Alex Mulder (Founder; Chairman of the Executive Board), Edgar Mulder (CEO (since 2026)), Loes Dingemans (Chief Operational Officer) and Marijn van der Wal (Chief Financial Officer).
Amerborgh's holdings and investments include About Art, Adver-Online, Amerpodia, Claris Zorggroep, Het HEM, Hillborgh, IHMG and Lustr, among others.