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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 1 SOURCES

Culture Cap

Family office of Peyush Bansal backing early-stage, technology-led Indian startups; sector agnostic with focus on consumer, SaaS, deep tech and agritech.

USEFUL FOR Founders · Co-investors

Family & background

HEADQUARTERS
India

Investment approach

GEOGRAPHY
India
STAGES
SeedSeries A
ROUTES
Companies (own capital)
STRATEGIES
Venture capitalDirect investments
INBOUND
Accepts submissions

Overview

Culture Cap describes itself as the family office of Peyush Bansal, set up to back founders building disruptive businesses. It invests in early-stage companies and works with founders as an operator-led extended founding team on strategy, operations and scaling. It is sector agnostic with a focus on technology-led businesses in consumer and consumer technology, HR technology, deep tech, B2B SaaS, B2B commerce and agritech, and its site lists about 30 portfolio companies and accepts pitches.

Investment thesis

Startups led by founders with strong team- and culture-building capabilities will drive India's growth; Culture Cap aims to be patient, value-added capital helping them become category leaders.

Holdings & investments (30)

People

  • Peyush Bansal
    Principal (Culture Cap is his family office) · source
  • Vibhore Jayaswal
    Team · source

Frequently asked questions

Culture Cap is a single family office based in India.

Culture Cap invests its own capital into companies. Its stated asset mix includes venture capital and direct investments.

Culture Cap invests at Seed and Series A stages in Consumer & E-commerce, Software & SaaS, Deep Tech and Food & Agriculture.

Key people at Culture Cap include Peyush Bansal (Principal (Culture Cap is his family office)) and Vibhore Jayaswal (Team).

Culture Cap's holdings and investments include Apna Mart, Atomberg, GrowIt, GIVA, Isak Fragrances, Inacan, The Yarn Bazaar and Smiles.ai, among others.

Culture Cap states that it accepts submissions through its official contact page.