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Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 6 SOURCES

Scale Invest

Also known as ScaleInvest, THINK Digital Consulting GmbH, Scale Ventures, Scale Private Equity, Scale Capital, Scale Real Estate

Single family office of KW-Commerce co-founder Jens Wasel: angel/pre-seed stakes, VC funds, small buyouts, a venture studio, real estate and liquid assets.

USEFUL FOR Fund managers raising capital · Founders · Business owners seeking a long-term partner · Co-investors

Single family office of KW-Commerce co-founder Jens Wasel (Schönefeld/Berlin). Not Scale Venture Partners (US VC) and not Scale Investors (Australia).

Family & background

FAMILY
Wasel (Jens Wasel)
WEALTH ORIGIN
E-commerce (co-founder, with Max Kronberg, of Amazon marketplace seller KW-Commerce)
HEADQUARTERS
Schönefeld, Germany
OUTSIDE CAPITAL
No — own capital only

Investment approach

SECTORS
Consumer & E-commerceSoftware & SaaSReal Estate & PropTechClimate & Energy
GEOGRAPHY
Germany
STAGES
Pre-SeedSeedBuyout
ROUTES
Companies (own capital) · Funds (as LP)
STRATEGIES
Venture capitalDirect investmentsPrivate equityReal estatePublic equitiesPrivate credit

Overview

Scale Invest describes itself as the single family office of Jens Wasel, who co-founded the Amazon marketplace seller KW-Commerce with Max Kronberg. It is organised into Scale Real Estate, Scale Capital (bonds, ETFs, private credit), Scale Private Equity and the venture studio Scale Ventures. Scale Private Equity invests in angel and pre-seed rounds, in small established Mittelstand companies with up to €3M EBITDA and in VC funds; profits from real estate and capital markets are channelled into ventures and private equity.

Investment thesis

Future-oriented business models and sustainable growth; angel and pre-seed direct investments, buyouts of small established Mittelstand companies (up to €3M EBITDA) and VC fund commitments, with capital, experience and network.

Holdings & investments (11)

INVESTMENT ARMS & VEHICLES

  • Scale Ventures
    Venture studio of the family office, building self-financed (bootstrapped) companies; takes 25-49% of each founding, initial capital from Scale Invest
  • Scale Private Equity
    VC fund commitments, angel and pre-seed direct investments, and buyouts of small Mittelstand companies (up to €3M EBITDA)
  • Scale Real Estate
    Residential and commercial property: long-term hold portfolio and condo-conversion projects (NRW, Berlin/Brandenburg, Leipzig)
  • Scale Capital
    Liquid assets in a core-satellite strategy (bonds, ETFs, private credit)

HOLDINGS & INVESTMENTS · MOST RECENT FIRST

People

  • Jens Wasel
    Founder; Geschäftsführer, THINK Digital Consulting GmbH · source
  • Niels Fritze
    Head of Family Office · source

Frequently asked questions

Scale Invest is a single family office based in Schönefeld, Germany.

Scale Invest invests on behalf of the Wasel (Jens Wasel) family (E-commerce (co-founder, with Max Kronberg, of Amazon marketplace seller KW-Commerce)).

Scale Invest invests its own capital into companies and in third-party funds as an LP. Its stated asset mix includes venture capital, direct investments, private equity, real estate, public equities and private credit.

Scale Invest invests at Pre-Seed, Seed and Buyout stages in Consumer & E-commerce, Software & SaaS, Real Estate & PropTech and Climate & Energy.

Key people at Scale Invest include Jens Wasel (Founder; Geschäftsführer, THINK Digital Consulting GmbH) and Niels Fritze (Head of Family Office).

Scale Invest's holdings and investments include SellerX, Razor Group, admetrics, TrustSpace, SHK Power, Energiewert, Certa Gutachten and ContentComet, among others.

No. Scale Invest invests its own capital and does not raise money from outside investors.