Smart Family Office
Independent multi family office in Salzburg (Smart Family Office GmbH) for entrepreneurial families in Austria and Germany with roughly EUR 10-500M in assets.
USEFUL FOR Co-investors
Identity
- HEADQUARTERS
- Salzburg, Austria
- OFFICES
- Frankfurt, Germany · Somerville, MA, USA
- OUTSIDE CAPITAL
- Yes — also manages others' money
Investment approach
- GEOGRAPHY
- AustriaGermany
- ROUTES
- Companies (own capital)
- STRATEGIES
- Direct investments
Overview
Smart Family Office GmbH is an independent multi family office based in Salzburg, with further hubs in Frankfurt and Somerville near Boston. It serves entrepreneurial families in Austria and Germany with assets of about EUR 10 to 500 million, covering wealth consolidation and reporting, governance, succession and investments. Its investment service sets strategic asset allocation, selects and monitors banks and asset managers and structures direct and co-investments. It states that it sells no products, runs no own asset management, launches no funds and is paid only by the families it serves.
Investment thesis
Steers families' capital like a business: strategic asset allocation, selection and oversight of banks and asset managers, and structuring of direct and co-investments, independent of bank or product interests.
People
Frequently asked questions
Smart Family Office is a multi family office based in Salzburg, Austria.
Smart Family Office invests its own capital into companies. Its stated asset mix includes direct investments.
Smart Family Office invests in HealthTech, Climate & Energy, Food & Agriculture, Education and Industrial & Manufacturing.
Key people at Smart Family Office include Philipp Mayerhofer (CEO, Managing Director), Norbert Pruckmayr (COO), Alexander Felber (SFO Sports Managing Partner) and Angelika Mayerhofer (Finance Manager).
Yes. Smart Family Office manages capital from outside investors.