GENUI
Also known as GENUI GmbH, GENUI AG, Genui Partners
Hamburg impact-driven buyout firm (2014) backed by 30+ entrepreneur partners; invests in DACH market leaders in health, digitalisation and sustainable transformation.
- HEADQUARTERS
- Hamburg, Germany
- FOUNDED
- 2014
- AUM
- $1.4B (2024)
- OUTSIDE CAPITAL
- Yes
- TEAM LISTED
- 18 people
FOCUS
- STAGES
- GrowthBuyout
- ASSET MIX
- Private equityImpact
- GEOGRAPHY
- GermanyAustriaSwitzerland
WHAT IT IS
Private Equity Fund. A fund manager investing limited-partner capital into mature private companies.
ABOUT
GENUI is a private investment firm based in Hamburg and Zurich, founded in 2014 by entrepreneurs and investment professionals. GENUI GmbH in Hamburg is the AIFM of its funds GENUI II, GENUI III and GENUI CF II (German closed-end InvKGs), while GENUI AG in Zurich acts as investment advisor. More than 30 GENUI partners, founders or owners of market-leading companies, invest alongside the funds and sit on the entrepreneur advisory boards of portfolio companies. Since 2019 it has focused on good health, digitalisation and sustainable transformation, and it is a signatory of the Operating Principles for Impact Management.
INVESTMENT THESIS
Impact buyouts in economically successful companies with an intentionally positive business model for people or the environment, focused on good health (lowering healthcare system costs), digitalisation (including AI-enabled software) and sustainable transformation; supported by entrepreneur advisory boards.
PORTFOLIO (23)
- Pfanner SchutzbekleidungNOTABLEIndustrial & Manufacturing · since 2026
- MagnoliaNOTABLESoftware & SaaS
- Argentus WestbridgeNOTABLEClimate & Energy · Exited
- CherryNOTABLEIndustrial & Manufacturing
- AagonSoftware & SaaS · since 2025
- ROTOP PharmakaHealthTech · since 2025
- Permanence Marktplatz OerlikonHealthTech
- KGS SoftwareSoftware & SaaS
- Markup AI (formerly Acrolinx)Artificial Intelligence
- Senseca (formerly GHM Group)Industrial & Manufacturing
- FactFinderSoftware & SaaS
- VALEARA (formerly ZNS Bottrop)HealthTech
- APELOS Therapie (formerly Physio Holding)HealthTech
- Berge & MeerConsumer & E-commerce
- BRACE GroupMedia & Entertainment
- Market LogicSoftware & SaaS
- labor teamHealthTech · Exited
- MindcurvSoftware & SaaS
- mymuesliFood & Agriculture
- GastroHeroConsumer & E-commerce
- fashionetteConsumer & E-commerce
- All4LabelsIndustrial & Manufacturing
- CLOSEDConsumer & E-commerce
TEAM
- Sumeet GulatiInvestor; Managing Director (Geschäftsführer) · source
- Oliver SergInvestor; Managing Director (Geschäftsführer) · source
- Max OdefeyInvestor; Managing Director (Geschäftsführer) · source
- Melanie BüsingChief Financial Officer; Managing Director (Geschäftsführerin) · source
- Olivier FranscellaInvestment Advisor (GENUI AG) · source
- Lionel FracheboudInvestment Advisor (GENUI AG) · source
- Jeanne SchlaefliInvestment Advisor (GENUI AG) · source
- Christian van der BoschInvestor · source
- Leif Niklas FanterInvestor · source
- Caspar von HodenbergInvestor · source
- Sarah KaiserInvestor · source
- Florian OthmerInvestor · source
- Britta HelmesInvestor · source
- Nora SchulteChief Impact & Client Relations Officer · source
- Alexander MeierLead AI · source
- Carina FourieFinance Manager · source
- Olga WilhelmImpact & Client Relations Manager · source
- Harsha PhilipsImpact Associate · source
LINKS
FAQ
GENUI is a private equity fund based in Hamburg, Germany, founded in 2014.
Yes. GENUI invests directly in private companies.
GENUI invests at Growth and Buyout stages in HealthTech, Software & SaaS, Climate & Energy, Consumer & E-commerce and Industrial & Manufacturing.
GENUI's stated ticket size is €30M–€150M.
Key people at GENUI include Sumeet Gulati (Investor; Managing Director (Geschäftsführer)), Oliver Serg (Investor; Managing Director (Geschäftsführer)), Max Odefey (Investor; Managing Director (Geschäftsführer)) and Melanie Büsing (Chief Financial Officer; Managing Director (Geschäftsführerin)).
GENUI's investments include Pfanner Schutzbekleidung, Magnolia, Argentus Westbridge, Cherry, Aagon, ROTOP Pharmaka, Permanence Marktplatz Oerlikon and KGS Software, among others.
The most recent publicly reported investment by GENUI is Pfanner Holding (Pfanner Schutzbekleidung) (Majority acquisition (succession)), announced in Jan 2026.
Yes. GENUI manages capital from outside investors.