German Media Pool
Also known as GMPVC German Media Pool GmbH, GMPVC, GMPVC Group, GMPVC Opportunities I
Berlin independent media-for-equity fund founded in 2011; invests partner media (TV, radio, OOH, print) worth €0.5–5M per deal in venture-backed consumer startups, plus a €15M cash fund.
- HEADQUARTERS
- Berlin, Germany
- FOUNDED
- 2011
- AUM
- —
- OUTSIDE CAPITAL
- Yes
- TEAM LISTED
- 5 people
FOCUS
- STAGES
- Series ASeries BGrowth
- ASSET MIX
- Venture capital
- GEOGRAPHY
- EuropeGermany
WHAT IT IS
VC Fund. A fund manager investing capital raised from limited partners into startups.
ABOUT
German Media Pool (GMPVC German Media Pool GmbH) is a Berlin-based independent media-for-equity fund founded in 2011. It pools advertising inventory from more than 45 media partners across TV, radio, out of home, print and online and invests it, at partner pricing, in venture-backed consumer-facing startups in exchange for equity, holding all shares centrally on behalf of its media partners. It co-invests on the same terms as VC partners, does not lead rounds or normally take board seats, and focuses on Series A or later. An associated cash fund, GMPVC Opportunities I (€15 million, first close 2022, backed by family offices and media groups), makes follow-on and selected seed investments.
INVESTMENT THESIS
Invests €0.5–5 million of net media per deal (more possible) in consumer-facing, venture-funded companies from seed onwards but mainly Series A or later, across commerce, mobility, health and wellness, pets, food, agetech, fintech and pro-planet businesses; invests only where partners' media fits the company's customer-acquisition strategy.
PORTFOLIO (44)
- ABOUT YOUNOTABLEConsumer & E-commerce · Alumni (no longer held per site)
- Sanity GroupNOTABLEHealthTech · Alumni (no longer held per site)
- CLARKNOTABLEFintech
- GroverNOTABLEConsumer & E-commerce
- momoxNOTABLEConsumer & E-commerce · Alumni (no longer held per site)
- Wellster HealthtechNOTABLEHealthTech
- what3wordsNOTABLESoftware & SaaS
- GoStudentNOTABLEEducation
- FlinkNOTABLEConsumer & E-commerce
- home24NOTABLEConsumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Fintech
- Consumer & E-commerce · since 2025
- Consumer & E-commerce
- HealthTech
- Climate & Energy
- Consumer & E-commerce
- Consumer & E-commerce
- Consumer & E-commerce
- Consumer & E-commerce
- HealthTech
- Consumer & E-commerce
- HealthTech
- Consumer & E-commerce
- Food & Agriculture · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- HealthTech · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Fintech · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Software & SaaS · Alumni (no longer held per site)
- Fintech · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- HealthTech · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Mobility & Logistics · Alumni (no longer held per site)
- Consumer & E-commerce · Alumni (no longer held per site)
- Mobility & Logistics · Alumni (no longer held per site)
TEAM
LINKS
FAQ
German Media Pool is a VC fund based in Berlin, Germany, founded in 2011.
Yes. German Media Pool invests directly in private companies.
German Media Pool invests at Series A, Series B and Growth stages in Consumer & E-commerce, Fintech, HealthTech, Mobility & Logistics, Food & Agriculture and Education.
German Media Pool's stated ticket size is €500K–€5M.
Key people at German Media Pool include Aljoscha Kaplan (Partner & Co-Founder; Managing Director of GMPVC German Media Pool GmbH), Niko Waesche (Partner & Co-Founder), Dennis Ahrling (Partner) and Carolin Strelow (Media Operations Manager).
German Media Pool's investments include ABOUT YOU, Sanity Group, CLARK, Grover, momox, Wellster Healthtech, what3words and GoStudent, among others.
The most recent publicly reported investment by German Media Pool is Tryp.com (EUR 3.1m media and venture round led by Iberis (German Media Pool participated with a multi-year media investment)), announced in Jan 2025.
Yes. German Media Pool manages capital from outside investors.