Kärcher New Venture
Corporate venture capital and venture clienting unit of Alfred Kärcher SE & Co. KG
Also known as Kärcher New Ventures, Karcher New Venture, Kärcher New Venture GmbH
Corporate venture unit of Kärcher (Winnenden): strategic VC in cleaning-industry start-ups (robotics, AI, smart cleaning, new business models) plus a venture-clienting programme.
Corporate venture unit of the cleaning-equipment maker Alfred Kärcher SE & Co. KG (Winnenden); not a family office of the Kärcher family.
- HEADQUARTERS
- Winnenden, Germany
- FOUNDED
- —
- AUM
- —
- OUTSIDE CAPITAL
- No — own capital only
- TEAM LISTED
- 4 people
FOCUS
- STAGES
- Series A
- SECTORS
- Industrial & ManufacturingDeep TechArtificial IntelligenceSoftware & SaaSConsumer & E-commerce
- ASSET MIX
- Venture capital
- GEOGRAPHY
- Global
WHAT IT IS
Corporate VC. A corporation investing from its own balance sheet, usually with strategic goals.
ABOUT
Kärcher New Ventures is the corporate venture unit of Alfred Kärcher SE & Co. KG, the cleaning-technology group headquartered in Winnenden near Stuttgart, with a further office at the Plug and Play Tech Center in Sunnyvale, California. It provides venture capital to start-ups working on smart cleaning, AI, robotics and automation, new cleaning methods and new business models, and positions itself as both investor and customer. A separate venture-clienting team runs more than 15 pilot projects with start-ups each year across Kärcher departments. The unit won the first European Corporate Venture Capital Award in the Manufacturing/Chemicals/Materials category at Wolves Summit 2024.
INVESTMENT THESIS
Invests in start-ups with product-, material- or service-based solutions for the cleaning sector: smart cleaning, AI/robotics/automation, new cleaning methods and new business models (platforms, online sales, sharing and rental); looks for technologies and business models with the potential to enable and expand Kärcher's future cleaning business, acting as investor and as customer.
PORTFOLIO (9)
- Software & SaaS
- mysodaConsumer & E-commerce
- Peanut RoboticsDeep Tech
- RouteSoftware & SaaS
- Deep Tech
- TuluConsumer & E-commerce
- Artificial Intelligence
- Software & SaaS
- Consumer & E-commerce
TEAM
LINKS
FAQ
Kärcher New Venture is a corporate venture arm based in Winnenden, Germany.
Yes. Kärcher New Venture invests directly in private companies.
Kärcher New Venture invests at Series A stage in Industrial & Manufacturing, Deep Tech, Artificial Intelligence, Software & SaaS and Consumer & E-commerce.
Key people at Kärcher New Venture include Benjamin Barreuther (Venture Investments & Clienting), Maik Therres (Venture Investments), Gabriele Strassburger (Venture Clienting) and Marvin Binder (Venture Clienting).
Kärcher New Venture's investments include InOrbit, mysoda, Peanut Robotics, Route, Skyline Robotics, Tulu, ZanCompute and Homebell, among others.
The most recent publicly reported investment by Kärcher New Venture is InOrbit.AI (Series A (participant)), announced in Oct 2025.
Kärcher New Venture states that it accepts submissions through its official contact page.
No. Kärcher New Venture invests its own capital and does not raise money from outside investors.