Corporate VCPuts its own capital into companiesActive · deal in last 18 monthsLAST VERIFIED Oct 2026 · 7 SOURCES

Vorwerk Ventures

Venture capital division of Vorwerk Group (Vorwerk SE & Co. KG, Wuppertal)

Also known as MM Venture Management GmbH, Vorwerk Ventures III GmbH & Co. KG, Vorwerk Ventures IV GmbH & Co. KG

Berlin venture capital division of the Vorwerk Group since 2007, run via fund manager MM Venture Management GmbH since 2019; four fund generations, €400m AuM, €1–5m tickets in DACH.

Berlin venture unit of the Vorwerk Group (Wuppertal), run since late 2019 through its own fund manager MM Venture Management GmbH; Vorwerk Direct Selling Ventures GmbH is a limited partner. Not the Vorwerk Group itself.

HEADQUARTERS: Berlin, Germany
FOUNDED: 2007
AUM: €400M (2026)
OUTSIDE CAPITAL: —
TEAM LISTED: 13 people

Focus

STAGES: Pre-SeedSeedSeries A
SECTORS: Consumer & E-commerce HealthTech Climate & Energy Food & Agriculture Software & SaaS
ASSET MIX: Venture capital
GEOGRAPHY: GermanyAustriaSwitzerland

Overview

Vorwerk Ventures describes itself as an independent German venture capital firm investing in capital-efficient, validated businesses in DACH since 2007. Across four fund generations it has backed more than 60 companies, built €400 million of assets under management and recorded 18 exits, including early stakes in HelloFresh and Flaschenpost. Originally the Vorwerk Group's corporate venture unit, it relaunched as a fund entity in late 2019; Vorwerk Direct Selling Ventures GmbH is a limited partner of Vorwerk Ventures III GmbH & Co KG, and the Vorwerk Group describes Vorwerk Ventures as its division investing via various vehicles, listing the Vorwerk Ventures III and IV funds in its portfolio. The management company is MM Venture Management GmbH in Berlin, led by Managing Partners Dirk Meurer and Norbert Muschong.

Investment thesis

Invests in capital-efficient, validated businesses in established markets with solid fundamentals, genuine customer demand and a clear exit path, across tech-enabled services, vertical software and 'Mittelstand' transformation in DACH; sector expertise in Consumer & Prosumer, Health & Food, and Business & Energy Efficiency; initial tickets €1–5m from (pre-)seed to Series A, with follow-on support.

PORTFOLIO (60)

Reformer Club
Consumer & E-commerce
AssistMe
HealthTech
pace club
Consumer & E-commerce
Aiomics
HealthTech
Circonomit
Software & SaaS
sqior
HealthTech
Carelane
HealthTech
Unbound
HealthTech
MANUAL
HealthTech
DEScycle
Climate & Energy
Spot my Energy
Climate & Energy
sorella
HealthTech
Sourcerie
Consumer & E-commerce
Dude Chem
Climate & Energy
CarbonPool
Climate & Energy
Farmless
Food & Agriculture
Resourcify
Climate & Energy
Rex
Consumer & E-commerce
nilo health
HealthTech
Plantura
Consumer & E-commerce
Better Dairy
Food & Agriculture
planted foods
Food & Agriculture
Avi Medical
HealthTech
everdrop
Consumer & E-commerce
Zapp
Consumer & E-commerce
CoCoach
Consumer & E-commerce
Sharpist
Education
Habyt
Real Estate & PropTech
Thermondo
Climate & Energy
Smartfrog
Consumer & E-commerce
Lillydoo
Consumer & E-commerce
Dinner for dogs
Consumer & E-commerce
Ottonova
Fintech
HelloFresh
Consumer & E-commerce · Exited
Flaschenpost
Consumer & E-commerce · Exited
Meinauto
Mobility & Logistics · Exited
Gestigon
Software & SaaS · Exited
Formel Skin
HealthTech · Exited
Rebike
Mobility & Logistics · Exited
Tickitto
Software & SaaS · Exited
Tennispoint
Consumer & E-commerce · Exited
Stylefruits
Consumer & E-commerce · Exited
Stowa
Consumer & E-commerce · Exited
Dawanda
Consumer & E-commerce · Exited
Ringana
Consumer & E-commerce · Exited
Neato Robotics
Consumer & E-commerce · Exited
PippaJean
Consumer & E-commerce · Exited
Horizn Studios
Consumer & E-commerce · Exited
JUNIQE
Consumer & E-commerce · Exited
Lesara
Consumer & E-commerce · Exited
Vaniday
Consumer & E-commerce · Exited
Pauldirect
Consumer & E-commerce · Exited
HelloFreshGo
Consumer & E-commerce · Exited
Ruuky
Fintech · Exited
alpakas
Consumer & E-commerce · Exited
Aitme
Food & Agriculture · Exited
Mädchen-flohmarkt
Consumer & E-commerce · Exited
CrossEngage
Software & SaaS · Exited
MedKitDoc
HealthTech · Exited
sunhero
Climate & Energy · Exited

People

Dirk Meurer
Managing Partner; managing director of MM Venture Management GmbH (joined 2007) · source
Norbert Muschong
Managing Partner since inception in 2007; managing director of MM Venture Management GmbH · source
Dr. Dominik Steinkühler
Partner (joined 2022) · source
Sascha Günther
Partner · source
Katharina Man
Principal · source
Peter Schmetz
Principal · source
Marie-Sophie Ando
Senior Investment Manager · source
Hanna Villa
Investment Manager · source
Marius Evers
Investment Manager · source
Lena Marie Müller
Analyst · source
Paul Meyhoefer
Chief of Staff · source
Emanuel Wollersheim
Head of Finance · source
Julia Hall
Executive Assistant · source

Frequently asked questions

Vorwerk Ventures is a corporate venture arm based in Berlin, Germany, founded in 2007.

Yes. Vorwerk Ventures invests its own capital in private companies.

Vorwerk Ventures invests at Pre-Seed, Seed and Series A stages in Consumer & E-commerce, HealthTech, Climate & Energy, Food & Agriculture and Software & SaaS.

Vorwerk Ventures's stated ticket size is €1M–€5M.

Key people at Vorwerk Ventures include Dirk Meurer (Managing Partner; managing director of MM Venture Management GmbH (joined 2007)), Norbert Muschong (Managing Partner since inception in 2007; managing director of MM Venture Management GmbH), Dr. Dominik Steinkühler (Partner (joined 2022)) and Sascha Günther (Partner).

Vorwerk Ventures's investments include Reformer Club, AssistMe, pace club, Aiomics, Circonomit, sqior, Carelane and Unbound, among others.

The most recent publicly reported investment by Vorwerk Ventures is Reformer Club (€2m), announced in Sep 2026.