Skip to content
Single Family OfficePuts its own capital into companiesLAST VERIFIED Oct 2026 · 4 SOURCES

Mustard Kick

Wilmslow single-family office of David Newns and Chris Lord, investing their own capital since 2008 from seed to public-to-private; 23 direct holdings.

USEFUL FOR Founders · Business owners seeking a long-term partner · Co-investors

Family & background

FAMILY
Newns and Lord
WEALTH ORIGIN
Proceeds from building and selling health-tech businesses CN Creative and Nerudia to FTSE 100 companies
HEADQUARTERS
Wilmslow, United Kingdom
FOUNDED
2008
OUTSIDE CAPITAL
No — own capital only

Investment approach

SECTORS
Consumer & E-commerceHealthTechFintechDeep TechIndustrial & ManufacturingMedia & EntertainmentArtificial IntelligenceEducationMobility & LogisticsSoftware & SaaS
STAGES
SeedSeries ASeries BGrowthBuyout
ROUTES
Companies (own capital)
STRATEGIES
Direct investmentsVenture capitalPrivate equity
INBOUND
Accepts submissions

Overview

Mustard Kick is the single-family office of David Newns and Chris Lord, based in Wilmslow, Cheshire, and investing their own capital since 2008. The founders built and sold two health-tech businesses, CN Creative to British American Tobacco and Nerudia to Imperial Brands. It lists 23 direct investments, including vehicles such as SME Capital and Contrado Capital, plus seed-stage holdings through its embedded venture platform Fearless Adventures.

Investment thesis

Invests its principals' own capital, hands-on, from seed venture to public-to-private; sector-agnostic, with operating depth in consumer, health-tech, fintech, deep-tech and industrial, and a focus on building companies to be acquired by large corporates.

Holdings & investments (29)

INVESTMENT ARMS & VEHICLES

  • Fearless Adventures
    Embedded venture platform providing capital plus an in-house team to founder-led e-commerce-ecosystem businesses; founded 2021 in Manchester
  • Contrado Capital
    Sell-side corporate finance and buy-and-build adviser (investment vehicle)
  • SME Capital
    Specialist credit business providing long-term debt and acquisition finance to UK SMEs (investment vehicle)

HOLDINGS & INVESTMENTS · MOST RECENT FIRST

People

  • David Newns
    Founder; former Imperial Brands executive committee member · source
  • Chris Lord
    Founder · source

Frequently asked questions

Mustard Kick is a single family office based in Wilmslow, the United Kingdom, founded in 2008.

Mustard Kick invests on behalf of the Newns and Lord family (Proceeds from building and selling health-tech businesses CN Creative and Nerudia to FTSE 100 companies).

Mustard Kick invests its own capital into companies. Its stated asset mix includes direct investments, venture capital and private equity.

Mustard Kick invests at Seed, Series A, Series B, Growth and Buyout stages in Consumer & E-commerce, HealthTech, Fintech, Deep Tech, Industrial & Manufacturing, Media & Entertainment, Artificial Intelligence, Education, Mobility & Logistics and Software & SaaS.

Key people at Mustard Kick include David Newns (Founder; former Imperial Brands executive committee member) and Chris Lord (Founder).

Mustard Kick's holdings and investments include SuperAwesome, Fearless Adventures, Contrado Capital, SME Capital, Newsflare, Prevayl, Metabexa and Another Avenue, among others.

Mustard Kick states that it accepts submissions through its official contact page.

No. Mustard Kick invests its own capital and does not raise money from outside investors.